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GITBOOK-417: Updated community monetization page

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Ocean V4 brings forth enhanced opportunities for marketplace operators, creating a conducive environment for the emergence of a thriving market of **third-party Providers**. Ocean V4 brings forth enhanced opportunities for marketplace operators, creating a conducive environment for the emergence of a thriving market of **third-party Providers**.
With Ocean V4, marketplace operators can unlock additional benefits. Firstly, the V4 smart contracts empower marketplace operators to collect fees not only during **data consumption** but also through **fixed-rate exchanges**. This expanded revenue model allows operators to derive more value from the ecosystem. Moreover, in Ocean V4, the marketplace operator has the authority to determine the fee value, providing them with **increased control** over their pricing strategies. With Ocean V4, marketplace operators can unlock additional benefits. Firstly, the V4 smart contracts empower marketplace operators to collect [fees](../fees.md) not only during **data consumption** but also through **fixed-rate exchanges**. This expanded revenue model allows operators to derive more value from the ecosystem. Moreover, in Ocean V4, the marketplace operator has the authority to determine the fee value, providing them with **increased control** over their pricing strategies.
In addition to empowering marketplace operators, Ocean V4 facilitates the participation of third-party [Providers](../provider/) who can offer compute services in exchange for a fee. This paves the way for the development of a diverse marketplace of Providers. This model supports both centralized trusted providers, where data publishers and consumers have established trust relationships, as well as trustless providers that leverage decentralization or other privacy-preserving mechanisms. In addition to empowering marketplace operators, Ocean V4 facilitates the participation of third-party [Providers](../provider/) who can offer compute services in exchange for a fee. This paves the way for the development of a diverse marketplace of Providers. This model supports both centralized trusted providers, where data publishers and consumers have established trust relationships, as well as trustless providers that leverage decentralization or other privacy-preserving mechanisms.

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---
description: How can you build a self sufficient project?
---
# Community monetization # Community monetization
\------WORK in PROGRESS------
**Ocean V4 provides more upside for marketplace operators, and makes space for a market of third-party Providers.**
Ocean V3 smart contracts enabled marketplace operators to collect a fee in just one place: consume. The value was hardcoded to 0.1% which was a good start, but it limited the upside. Our intentions with all of the V4 updates are to ensure that your project is able to become self-sufficient and profitable in the long run (if thats your aim). We love projects that are built on top of Ocean and we want to ensure that you are able to generate enough income to keep your project running well into the future.
Ocean V4 provides more upside for marketplace operators. First, **V4 smart contracts enable marketplace operators to collect a fee not only in consume, but also in fixed-rate exchange**. Second, the marketplace operator sets the fee value. ### 1. Publishing & Selling Data
Furthermore, **Ocean V4 enables third-party Providers to provide compute, for a fee**. This enables a marketplace of Providers to emerge. This will work for centralized trusted providers (that the data publisher and consume must trust), but also trustless providers (via decentralization or other privacy-preserving mechanisms). **Do you have data that you can monetize?** :thinking:
Were always looking to give back to the Ocean community and collecting fees is an important part of that. As mentioned above, the Ocean Protocol Foundation retains the ability to implement community fees on both data consumption and datatoken swaps. The tokens that we receive will either be burned or invested in the community via projects that they are building. These investments will take place either through Ocean DAO, Ocean Shipyard, or Ocean Ventures. Ocean V3 introduced the new crypto primitives of “data on-ramp” and “data off-ramp” via datatokens. The publisher creates ERC20 datatokens for a dataset (on-ramp). Then, anyone can access that dataset by acquiring and sending datatokens to the publisher via Ocean handshaking (data off-ramp). As a publisher, its in your best interest to create and publish useful data — datasets that people want to consume — because the more they consume the more you can **earn**. This is the heart of Ocean utility: connecting data publishers with data consumers :people\_hugging:
Additionally, we will also be placing an additional 0.1% fee on projects that arent using either the Ocean token or H2O. We want to support marketplaces that use other tokens but we also recognise that they dont bring the same wider benefit to the Ocean community, so we feel this small additional fee is proportionate. This fee is set at the contract level so you can be sure that it wont increase in future. The datasets can take one of many shapes. For AI use cases, they may be raw datasets, cleaned-up datasets, feature-engineered **data**, **AI models**, **AI model predictions**, or otherwise. (They can even be other forms of copyright-style IP such as **photos**, **videos**, or **music**!) Algorithms themselves may be sold as part of Oceans Compute-to-Data feature.
Our intentions with all of these updates are to ensure that your project is able to become self-sufficient and profitable in the long run (if thats your aim). We love projects that are built on top of Ocean and we want to ensure that you are able to generate enough income to keep your project running well into the future. The first opportunity of data NFTs is the potential to sell the base intellectual property (IP) as an exclusive license to others. This is akin to EMI selling the Beatles master tapes to Universal Music: whoever owns the masters has the right to create records, CDs, and digital [sub-licenses](../../discover/glossary.md#sub-licensee). Its the same for data: as the data NFT owner you have the **exclusive right** to create ERC20 datatoken sub-licenses. With Ocean V4, this right is now transferable as a data NFT. You can sell these data NFTs in **OpenSea** and other NFT marketplaces.
With this in mind, we have aimed to deliver improvements for you irrespective of the type of project you are running: If youre part of an established organization or a growing startup, youll also love the new role structure that comes with data NFTs. For example, you can specify a different address to collect [revenue](revenue.md) compared to the address that owns the NFT. Its now possible to fully administer your project through these [roles](roles.md).
**In short, if you have data to sell, then Ocean V4 gives you superpowers to scale up and manage your data project. We hope this enables you to bring your data to new audiences and increase your profits.**
### 2. Running Your Own Data Marketplace
We have always been super encouraging of anyone who wishes to fork Ocean Market and make their own data marketplace. With the V4 release, we have taken this to the next level and introduced more opportunities and even more fee customization options.
Unlike in V3, where the fee collection was limited to the consume action with a fixed value of 0.1%, V4 empowers marketplace operators like yourself to have greater flexibility and control over the fees you can charge. This means you can tailor the fee structure to suit your specific needs and ensure the sustainability of your project. **V4 smart contracts enable you to collect a fee not only in consume, but also in fixed-rate exchange, also you can set the fee value.** For more detailed information regarding the fees, we invite you to visit the [fees](../fees.md) page.
Another new opportunity is using your own **ERC20** token in your marketplace, where its used as the unit of exchange. This is fully supported and can be a great way to ensure the sustainability of your project.
### 3. Running Your Own Provider
Now this is a completely brand new opportunity to start generating [revenue](revenue.md) — running your own [provider](https://github.com/oceanprotocol/provider). We have been aware for a while now that many of you havent taken up the opportunity to run your own provider, and the reason seems obvious — there arent strong enough incentives to do so.
For those that arent aware, [Ocean Provider](../provider/) is the proxy service thats responsible for encrypting/ decrypting the data and streaming it to the consumer. It also validates if the user is allowed to access a particular data asset or service. Its a crucial component in Oceans architecture.
Now, as mentioned above, fees are now paid to the individual or organization running the provider whenever a user downloads a data asset. The fees for downloading an asset are set as a cost per MB. In addition, there is also a provider fee that is paid whenever a compute job is run, which is set as a price per minute.
The download and compute fees can both be set to any absolute amount and you can also decide which token you want to receive the fees in — they dont have to be in the same currency used in the consuming market. So for example, the provider fee could be a fixed rate of 5 USDT per 1000 MB of data downloaded, and this fee remains fixed in USDT even if the marketplace is using a completely different currency.
Additionally, provider fees are not limited to data consumption — they can also be used to charge for compute resources. So, for example, this means a provider can charge a fixed fee of 15 DAI to reserve compute resources for 1 hour. This has a huge upside for both the user and the provider host. From the users perspective, this means that they can now reserve a suitable amount of compute resources according to what they require. For the host of the provider, this presents another great opportunity to create an income.
**Benefits to the Ocean Community**\
Were always looking to give back to the Ocean community and collecting fees is an important part of that. As mentioned above, the Ocean Protocol Foundation retains the ability to implement community fees on data consumption. The tokens that we receive will either be burned or invested in the community via projects that they are building. These investments will take place either through [Data Farming](../../rewards/df-intro.md), [Ocean Shipyard](https://oceanprotocol.com/shipyard), or Ocean Ventures.
Additionally, we will also be placing an additional 0.1% fee on projects that arent using either the Ocean token or H2O. We want to support marketplaces that use other tokens but we also recognize that they dont bring the same wider benefit to the Ocean community, so we feel this small additional fee is proportionate. 
* If youre selling data you can benefit from Data NFTs. This means you can sell your IP (or part of it) and benefit from all the new roles when managing your project with others.
* If youre running your own data marketplace you now have so many more options on how to raise revenue and charge your customers. And the fees can still apply if the asset is bought in a marketplace other than your own!
* For the first time, you can now also create profit for yourself by running your own provider. This also means that you can charge for compute resources

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# Data NFTs and Datatokens # Data NFTs and Datatokens
In summary: A [**data NFT**](data-nfts.md) serves as a representation of the copyright or exclusive license for a data asset on the blockchain, known as the "[**base IP**](../../discover/glossary.md#base-ip)". Datatokens, on the other hand, function as a crucial mechanism for decentralized access to data assets. In summary: A [**data NFT**](data-nfts.md) serves as a **representation of the copyright** or exclusive license for a data asset on the blockchain, known as the "[**base IP**](../../discover/glossary.md#base-ip)". **Datatokens**, on the other hand, function as a crucial mechanism for **decentralized access** to data assets.
For a specific data NFT, multiple ERC20 datatoken contracts can exist. Here's the main concept: Owning 1.0 datatokens grants you the ability to **consume** the corresponding dataset. Essentially, it acts as a **sub-license** from the [base IP](../../discover/glossary.md#base-ip), allowing you to utilize the dataset according to the specified license terms (when provided by the publisher). License terms can be established with a "good default" or by the Data NFT owner. For a specific data NFT, multiple ERC20 datatoken contracts can exist. Here's the main concept: Owning 1.0 datatokens grants you the ability to **consume** the corresponding dataset. Essentially, it acts as a **sub-license** from the [base IP](../../discover/glossary.md#base-ip), allowing you to utilize the dataset according to the specified license terms (when provided by the publisher). License terms can be established with a "good default" or by the Data NFT owner.

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## What is a Datatoken?  ## What is a Datatoken? 
Datatokens are fundamental within Ocean Protocol, representing a key mechanism to **access** data assets in a decentralized manner. In simple terms, a datatoken is an **ERC20-compliant token** that serves as access control for a data/service represented by a [data NFT](data-nfts.md). Datatokens are fundamental within Ocean Protocol, representing a key mechanism to **access** data assets in a decentralized manner. In simple terms, a datatoken is an **ERC20-compliant token** that serves as **access control** for a data/service represented by a [data NFT](data-nfts.md).
Datatokens enable data assets to be tokenized, allowing them to be easily traded, shared, and accessed within the Ocean Protocol ecosystem. Each datatoken is associated with a particular data asset, and its value is derived from the underlying dataset's availability, scarcity, and demand. Datatokens enable data assets to be tokenized, allowing them to be easily traded, shared, and accessed within the Ocean Protocol ecosystem. Each datatoken is associated with a particular data asset, and its value is derived from the underlying dataset's availability, scarcity, and demand.