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# 👋 Welcome
<table data-view="cards"><thead><tr><th data-type="content-ref"></th><th></th><th data-hidden data-type="files"></th><th data-hidden data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><a href="discover/">discover</a></td><td>Learn how Ocean Protocol transforms data sharing and monetization with its powerful Web3 open-source tools.</td><td></td><td></td><td><a href="discover/">discover</a></td><td><a href=".gitbook/assets/cover/discover_card.png">discover_card.png</a></td></tr><tr><td><a href="user-guides/">user-guides</a></td><td>Follow our step-by-step instructions to unleash the power of Ocean Protocol tech without writing one line of code!</td><td></td><td></td><td><a href="user-guides/">user-guides</a></td><td><a href=".gitbook/assets/cover/user_guides_card (1).png">user_guides_card (1).png</a></td></tr><tr><td><a href="developers/">developers</a></td><td>Find APIs, libraries, and other tools to build awesome dApps or integrate with the Ocean Protocol ecosystem.</td><td></td><td></td><td><a href="developers/">developers</a></td><td><a href=".gitbook/assets/cover/developer_card.png">developer_card.png</a></td></tr><tr><td><a href="data-science/">data-science</a></td><td>Content to excite and engage all data scientists and machine learning experts discovering Ocean Protocol.</td><td></td><td></td><td><a href="data-science/">data-science</a></td><td><a href=".gitbook/assets/cover/data_science_card (1).png">data_science_card (1).png</a></td></tr><tr><td><a href="infrastructure/">infrastructure</a></td><td>For software architects and developers - deploy your own components on the Ocean Protocol network.</td><td></td><td></td><td><a href="infrastructure/">infrastructure</a></td><td><a href=".gitbook/assets/cover/infrastructure_card (1).png">infrastructure_card (1).png</a></td></tr><tr><td><a href="defi/">defi</a></td><td>Get creative capitalizing with Ocean Protocol tools in a variety of DeFi (Decentralized Finance) applications.</td><td></td><td></td><td><a href="defi/">defi</a></td><td><a href=".gitbook/assets/cover/defi_card.png">defi_card.png</a></td></tr><tr><td><a href="rewards/">rewards</a></td><td>Explore how you can earn OCEAN rewards by Data Farming and publishing your assets on the Ocean Market.</td><td></td><td></td><td><a href="rewards/">rewards</a></td><td><a href=".gitbook/assets/cover/rewards_card.png">rewards_card.png</a></td></tr><tr><td><a href="contribute/">contribute</a></td><td>Get involved and make a difference! Learn how you can contribute to the growth and development of Ocean Protocol.</td><td></td><td></td><td><a href="contribute/">contribute</a></td><td><a href=".gitbook/assets/cover/contribute_card.png">contribute_card.png</a></td></tr></tbody></table>
<table data-view="cards"><thead><tr><th data-type="content-ref"></th><th></th><th data-hidden data-type="files"></th><th data-hidden data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><a href="discover/">discover</a></td><td>Learn how Ocean Protocol transforms data sharing and monetization with its powerful Web3 open source tools.</td><td></td><td></td><td><a href="discover/">discover</a></td><td><a href=".gitbook/assets/cover/discover_card.png">discover_card.png</a></td></tr><tr><td><a href="user-guides/">user-guides</a></td><td>Follow our step-by-step instructions for a no-code solution to unleash the power of Ocean Protocol technologies!</td><td></td><td></td><td><a href="user-guides/">user-guides</a></td><td><a href=".gitbook/assets/cover/user_guides_card (1).png">user_guides_card (1).png</a></td></tr><tr><td><a href="developers/">developers</a></td><td>Find APIs, libraries, and other tools to build awesome dApps or integrate with the Ocean Protocol ecosystem.</td><td></td><td></td><td><a href="developers/">developers</a></td><td><a href=".gitbook/assets/cover/developer_card.png">developer_card.png</a></td></tr><tr><td><a href="data-science/">data-science</a></td><td>We invite and engage all data scientists and machine learning specialists to discover Ocean Protocol.</td><td></td><td></td><td><a href="data-science/">data-science</a></td><td><a href=".gitbook/assets/cover/data_science_card (1).png">data_science_card (1).png</a></td></tr><tr><td><a href="infrastructure/">infrastructure</a></td><td>For software architects and developers - deploy your own components on the Ocean Protocol network.</td><td></td><td></td><td><a href="infrastructure/">infrastructure</a></td><td><a href=".gitbook/assets/cover/infrastructure_card (1).png">infrastructure_card (1).png</a></td></tr><tr><td><a href="defi/">defi</a></td><td>Get creative capitalizing with Ocean Protocol tools in a variety of DeFi (Decentralized Finance) applications.</td><td></td><td></td><td><a href="defi/">defi</a></td><td><a href=".gitbook/assets/cover/defi_card.png">defi_card.png</a></td></tr><tr><td><a href="rewards/">rewards</a></td><td>Explore how you can earn OCEAN rewards by Data Farming and publishing your assets on the Ocean Market.</td><td></td><td></td><td><a href="rewards/">rewards</a></td><td><a href=".gitbook/assets/cover/rewards_card.png">rewards_card.png</a></td></tr><tr><td><a href="contribute/">contribute</a></td><td>Get involved and make a difference! Learn how you can contribute to the growth and development of Ocean Protocol.</td><td></td><td></td><td><a href="contribute/">contribute</a></td><td><a href=".gitbook/assets/cover/contribute_card.png">contribute_card.png</a></td></tr></tbody></table>

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<figure><img src="../.gitbook/assets/data_everywhere.gif" alt=""><figcaption><p>Data discovery</p></figcaption></figure>
Metadata plays a **crucial role** in asset **discovery**, providing essential information such as **asset type, name, creation date, and licensing details**. Each data asset can have a [decentralized identifier (DID)](identifiers.md) that resolves to a DID document ([DDO](ddo-specification.md)) containing associated metadata. The DDO is essentially [JSON](https://www.json.org/) filling in metadata fields. To understand working with OCEAN DIDs, you can refer to the [DID documentation](identifiers.md). For a more comprehensive understanding of metadata structure, the [DDO Specification](ddo-specification.md) documentation provides in-depth information.
Metadata plays a **crucial role** in asset **discovery**, providing essential information such as **asset type, name, creation date, and licensing details**. Each data asset can have a [decentralized identifier (DID)](identifiers.md) that resolves to a DID document ([DDO](ddo-specification.md)) containing associated metadata. The DDO is essentially a collection of fields in a [JSON](https://www.json.org/) object. To understand working with OCEAN DIDs, you can refer to the [DID documentation](identifiers.md). For a more comprehensive understanding of metadata structure, the [DDO Specification](ddo-specification.md) documentation provides in-depth information.
In general, any dApp within the Ocean ecosystem is required to store metadata for every listed dataset. While specific metadata requirements may vary, certain fundamental pieces of metadata, including:

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{% embed url="https://youtu.be/4P72ZelkEpQ" %}
As AI becomes more prevalent, society is increasingly reliant on data. However, a few organizations with massive data assets and AI capabilities have gained worrying levels of control, which poses a threat to a free and open society ☢️
Society is increasingly reliant on data as AI becomes more popular. However, a small handful of organizations possess and controls massive amounts of our personal data, posing a threat to a free and open society ☢️
The concentration of vast datasets in the hands of a few organizations can lead to significant negative consequences for society. These include:
* 📛 **The centralization of power and influence**: With only a few organizations controlling large datasets, other entities may struggle to compete, leading to a concentration of resources and power in the hands of a select few.
* 📛 **Impaired innovation**: The lack of access to data by smaller players may stifle innovation in the industry. Smaller entities may not have the necessary resources to develop new products or services, limiting progress and competition.
* 📛 **Privacy concerns**: The concentrated control of data assets increases the risk of privacy breaches and abuses, leading to concerns over personal data use, surveillance, and the potential for discrimination based on data analysis.
* 📛 **Centralized decision-making**: With a small number of organizations controlling data, the decision-making process based on that data may become centralized and opaque, resulting in a lack of transparency and potentially detrimental outcomes for society.
* 📛 **Monopolistic Control**: When a small number of organizations control large amounts of data and AI tools, they gain a significant advantage over competitors. This can lead to monopolistic behavior, where these organizations dominate the market and stifle competition. As a result, innovation may suffer, prices can be inflated, and consumer choice becomes limited.
* 📛 **Single Point of Failure**: Concentrating data in the hands of a few organizations creates a single point of failure. If a breach or data leak occurs within one of these organizations, the impact can be far-reaching, affecting a significant portion of the population whose data is held by that organization. The potential scale of such breaches can be much larger than if data were distributed across multiple entities, making the consequences more severe.
* 📛 **Algorithmic Bias and Discrimination**: AI tools rely on data to make decisions and predictions. If the datasets used for training are biased or incomplete, AI systems can perpetuate and amplify existing biases and discrimination. Concentration of datasets in the hands of a few organizations can exacerbate this issue, as their AI models may reflect the biases present in their data, leading to unfair or discriminatory outcomes in various domains, such as hiring, lending, and criminal justice.
* 📛 **Lack of Transparency and Accountability**: The complex nature of AI algorithms and the concentration of power make it difficult to understand and scrutinize the decisions made by these systems. When only a few organizations control AI tools, it can limit transparency and accountability. This lack of visibility can lead to distrust in AI systems, as people are unable to understand how decisions are being made or to challenge them when they are unfair or erroneous. The desire to extract value from data can create a conflict between the need to protect individual privacy and the pursuit of business interests.
What are your thoughts on this? From where we stand, it seems like we're rapidly approaching a period of great danger ☢️☠️
If we don't enable personal sovereignty over our data, then we could be at the mercy of Big Tech's decisions again in the future of Web3. What's worse, we could even be excluded from developing AI innovations entirely. ☢️☠️
{% embed url="https://giphy.com/clips/spongebob-PPEmM68bHy2zEZUcs7" %}
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A new data economy with power to the people - Trent McConaghy
{% endembed %}
PS: If you'd like to explore the nitty-gritty of our technology, feel free to dive into our [whitepaper](https://oceanprotocol.com/tech-whitepaper.pdf)! It's a comprehensive resource that explains all the technical details and the core concepts that drive Ocean Protocol. It's a great way to get a deeper understanding of what we're all about.
### Ocean Protocol Whitepaper
\
If you'd like to explore the nitty-gritty of our technology, feel free to dive into our [whitepaper](https://oceanprotocol.com/tech-whitepaper.pdf)! It's a comprehensive resource that explains all the technical details and the core concepts that drive Ocean Protocol. It's a great way to get a deeper understanding of what we're all about.