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OCEAN (**OCEAN**) are the native cryptocurrency of the Ocean Protocol ecosystem. They serve as the medium of exchange for data services, enabling data owners, consumers, and service providers to participate in the data economy. Here's how OCEAN are used within the ecosystem:
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1. **Data Ownership**: OCEAN empower data owners by providing them with control over their data assets. Through the use of smart contracts, data owners can define access permissions, usage rights, and pricing terms for their data. By holding and staking OCEAN, data owners can exercise even greater control over their data assets.
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1. **Data Ownership**: OCEAN empowers data owners by providing them with control over their data assets. Through the use of smart contracts, data owners can define access permissions, usage rights, and pricing terms for their data. By holding and staking OCEAN, data owners can exercise even greater control over their data assets.
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2. **Data Monetization and Consumption**: OCEAN facilitate seamless and secure transactions between data providers and consumers, fostering a thriving new data economy. Data owners can set a price in OCEAN for consumers to access and utilize their data. This creates opportunities for unlocking value from siloed or otherwise unused data.
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3. **Stake for veOCEAN and Curate Datasets**: Through the Data Farming initiative, you are incentivized to lock OCEAN for [veOCEAN](../rewards/df-veocean.md). By staking your OCEAN, you not only support the growth and sustainability of the ecosystem but also earn a share of data asset sales 💰. The Data Farming initiative offers participants a unique opportunity to earn [rewards](../rewards/README.md) while making a meaningful impact in the data marketplace.
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