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discover/README.md
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---
description: Why Ocean Protocol?
description: Discover Ocean
cover: ../.gitbook/assets/cover/discover_banner.png
coverY: 7.413145539906106
---
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How? **By helping _you_ monetize AI models and data, while preserving privacy.**
Ocean is a decentralized data exchange protocol. Its core tech is:
- Data NFTs & datatokens: an on-ramp and off-ramp for data assets into DeFi. MetaMask is now a data wallet; Gnosis Safe a data DAO.
- Data NFTs & datatokens, to enable token-gated access control, data wallets, data DAOs, and more.
- Compute-to-data: buy & sell private data, while preserving privacy
**Ocean users are:**

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discover/ocean-101.md
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<summary><mark style="color:orange;">Build Your Data Market</mark><br><br></summary>
You have two options:
1. **[Fork Ocean Market**](https://github.com/oceanprotocol/market) **and customize it**: Start with the existing [Ocean Marketplace](https://github.com/oceanprotocol/market) codebase and customize it. This allows you to leverage the foundational infrastructure and functionality already built by Ocean Protocol while tailoring the user interface, features, and branding to align with your marketplace vision. Follow this [tutorial](../developers/build-a-marketplace/) to learn how to do it.
2. **Build from Ocean components**: In this fashion, you'll be creating a custom data market experience while leveraging the Ocean stack.
You can do this by [forking Ocean Market code](../developers/build-a-marketplace/) to quickly get something good, or by building up from Ocean components for a more custom look.
</details>
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<details>
<summary><mark style="color:purple;">Earn Rewards</mark><br><br></summary>
<summary><mark style="color:purple;">Earn Rewards via Data Farming</mark><br><br></summary>
Via [Data Farming](../data-farming/README.md), earn rewards by locking OCEAN & curating data.
Ocean's [Data Farming](../data-farming/README.md) incentives program enables OCEAN holders to earn by locking OCEAN, and curating data.
</details>
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----
_Next: If you're a blockchain newcomer, go to [Basic Concepts](basic-concepts.md). Otherwise jump to [Docs main](../README.md) and drill into your interest._
_Next: If you're a blockchain newcomer, go to [User Guides](../user-guides/README.md). Otherwise jump to [Docs main](../README.md) and drill into your interest._
_Back: [Ocean Why & What](explore.md)_