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Ocean tokens (**OCEAN**) are the native cryptocurrency of the Ocean Protocol ecosystem. They serve as the medium of exchange for data services, enabling data owners, consumers, and service providers to participate in the data economy. Here's how Ocean tokens are used within the ecosystem:
1. **Data Ownership**: Ocean tokens empower data owners by providing them with control over their data assets. Through the use of smart contracts, data owners can define access permissions, usage rights, and pricing terms for their data. By holding and staking Ocean tokens, data owners can exercise even greater control over their data assets.
2. **Data Monetization and Consumption**: Data owners can set a price in Ocean tokens for consumers to access and utilize their data. This creates opportunities for unlocking value from siloed or otherwise unused data. Ocean tokens facilitate seamless and secure transactions between data providers and consumers, fostering a thriving new data economy.
2. **Data Monetization and Consumption**: Ocean tokens facilitate seamless and secure transactions between data providers and consumers, fostering a thriving new data economy. Data owners can set a price in Ocean tokens for consumers to access and utilize their data. This creates opportunities for unlocking value from siloed or otherwise unused data.
3. **Stake for veOcean and Curate Datasets**: Through the Data Farming initiative, you are incentivized to lock Ocean tokens for [veOCEAN](../rewards/veocean.md). By staking your OCEAN and veOCEAN, you not only support the growth and sustainability of the ecosystem but also earn a share of data asset sales 💰. The Data Farming initiative offers participants a unique opportunity to earn [rewards](../rewards/) while making a meaningful impact in the data marketplace.

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<details>
<summary><mark style="color:green;">Buy or Sell Data</mark><br><br>Within the Ocean ecosystem, users have the possibility to publish and sell data or explore and purchase data. Data is published in the form of interoperable <a href="https://github.com/ethereum/EIPs/blob/master/EIPS/eip-721.md">ERC721</a> data NFTs and <a href="https://github.com/ethereum/EIPs/blob/7f4f0377730f5fc266824084188cc17cf246932e/EIPS/eip-20.md">ERC20</a> datatokens. The platform acts as a decentralized exchange (DEX) specifically designed for data transactions. Every action, including publishing, purchasing, and consuming data, is securely recorded on the blockchain, creating a tamper-proof audit trail.</summary>
<summary><mark style="color:green;">Buy or Sell Data</mark><br><br>Users have the possibility to publish, purchase, and sell data within the Ocean ecosystem. Data is tokenized in the form of interoperable <a href="https://github.com/ethereum/EIPs/blob/master/EIPS/eip-721.md">ERC721</a> data NFTs and <a href="https://github.com/ethereum/EIPs/blob/7f4f0377730f5fc266824084188cc17cf246932e/EIPS/eip-20.md">ERC20</a> datatokens. The platform acts as a decentralized exchange (DEX) specifically designed for data transactions. Every action, including publishing, purchasing, and consuming data, is securely recorded on the blockchain, creating a tamper-proof audit trail.</summary>
For data scientists and AI practitioners, Ocean presents opportunities such as increased access to a broader range of data, including private data, crypto-secured provenance for data and AI training, and potential income streams from selling and curating data.