Add Custom Build to Firefox

Go to the url about:debugging.

Click the button Load Temporary Add-On.

Select the file dist/firefox/manifest.json.

You can optionally enable debugging, and click Debug, for a console window that logs all of Metamask's processes to a single console.

If you have problems debugging, try connecting to the IRC channel #webextensions on irc.mozilla.org.

For longer questions, use the StackOverfow tag firefox-addons.