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| layout | title | linkurl | author | date | wordpress_id | categories | ||
|---|---|---|---|---|---|---|---|---|
| link | Create, differentiate, iterate – 10 pro tips on relaunching your startup website | http://venturevillage.eu/10-pro-tips-redesign | Matthias Kretschmann | 2013-07-13 12:49:39+00:00 | 2461 |
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Was one of the people interviewed by Charmaine Li from VentureVillage about relaunching a startup's website where I talk a bit about ezeep's relaunch.
In there, Christian Hanke from Edenspiekermann makes a good point. A web site is so much more than just a showcase of products:
In the early stages, entrepreneurs are likely to be more focused on building and refining a product rather than developing a brand identity. But as a startup begins to scale, taking a longer-term brand approach – which involves thinking in broader terms than just the product itself – is an important part of enabling product extensions and expansion to new markets, says Hanke.