mirror of
https://github.com/kremalicious/blog.git
synced 2024-11-15 09:35:21 +01:00
21 lines
1021 B
Markdown
21 lines
1021 B
Markdown
---
|
||
layout: link
|
||
|
||
title: Create, differentiate, iterate – 10 pro tips on relaunching your startup website
|
||
linkurl: http://venturevillage.eu/10-pro-tips-redesign
|
||
author: Matthias Kretschmann
|
||
date: 2013-07-13 12:49:39+00:00
|
||
|
||
categories:
|
||
- design
|
||
- personal
|
||
tags:
|
||
- ezeep
|
||
---
|
||
|
||
Was one of the people interviewed by Charmaine Li from VentureVillage about relaunching a startup's website where I talk a bit about [ezeep's relaunch](https://www.ezeep.com/blog/hip-hip-have-a-look-at-ezeeps-hot-new-home-page/).
|
||
|
||
In there, Christian Hanke from Edenspiekermann makes a good point. A web site is so much more than just a showcase of products:
|
||
|
||
> In the early stages, entrepreneurs are likely to be more focused on building and refining a product rather than developing a brand identity. But as a startup begins to scale, taking a longer-term brand approach – which involves thinking in broader terms than just the product itself – is an important part of enabling product extensions and expansion to new markets, says Hanke.
|