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22 lines
1.0 KiB
Markdown
---
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layout: link
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title: Create, differentiate, iterate – 10 pro tips on relaunching your startup website
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linkurl: http://venturevillage.eu/10-pro-tips-redesign
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author: Matthias Kretschmann Kretschmann
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date: 2013-07-13 12:49:39+00:00
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wordpress_id: 2461
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categories:
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- design
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- personal
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post_format:
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- Link
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---
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Was one of the people interviewed by Charmaine Li from VentureVillage about relaunching a startup's website where I talk a bit about [ezeep's relaunch](https://www.ezeep.com/blog/hip-hip-have-a-look-at-ezeeps-hot-new-home-page/).
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In there, Christian Hanke from Edenspiekermann makes a good point. A web site is so much more than just a showcase of products:
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> In the early stages, entrepreneurs are likely to be more focused on building and refining a product rather than developing a brand identity. But as a startup begins to scale, taking a longer-term brand approach – which involves thinking in broader terms than just the product itself – is an important part of enabling product extensions and expansion to new markets, says Hanke.
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