blog/content/posts/2013-07-13-create-differentiate-iterate-10-pro-tips-on-relaunching-your-startup-website.md

type	title	linkurl	author	date	tags
link	Create, differentiate, iterate – 10 pro tips on relaunching your startup website	http://venturevillage.eu/10-pro-tips-redesign	Matthias Kretschmann	2013-07-13 12:49:39+00:00	design ezeep personal

Was one of the people interviewed by Charmaine Li from VentureVillage about relaunching a startup's website where I talk a bit about ezeep's relaunch.

In there, Christian Hanke from Edenspiekermann makes a good point. A web site is so much more than just a showcase of products:

In the early stages, entrepreneurs are likely to be more focused on building and refining a product rather than developing a brand identity. But as a startup begins to scale, taking a longer-term brand approach – which involves thinking in broader terms than just the product itself – is an important part of enabling product extensions and expansion to new markets, says Hanke.