diff --git a/content/concepts/terminology.md b/content/concepts/terminology.md
index 9889c5d7..61dcf15e 100644
--- a/content/concepts/terminology.md
+++ b/content/concepts/terminology.md
@@ -3,25 +3,29 @@ title: Terminology
 description: Terminology specific to Ocean Protocol.
 ---
 
-## Asset (or Data Asset)
+## Asset or Data Asset
 
 A data set or data service.
 
-## Data Owner or Service Provider
+## Data Owner or Data Service Provider
 
 Someone who has assets that they want to sell (or give away freely). An example is an almond distributor with 30 years of data about almond sales.
 
+Note: Initially, most data owners or data service providers will also be the publishers of their own assets.
+
 ## Publisher
 
-A service which mediates access to assets on behalf of data owners or service providers.
+A service which mediates access to assets on behalf of data owners or data service providers.
+
+Note: Initially, most publishers will also be the owners of the data assets they publish.
 
 ## Consumer
 
 Someone who wants assets. An example is a data scientist working at an economic think tank.
 
-## Marketplace
+## Marketplace or Tribe
 
-A service where publishers can list what assets they have, and consumers can see what's available then buy it (or get it for free). The Ocean network supports many marketplaces.
+A service where publishers can list what assets they have, and consumers can see what's available then buy it (or get it for free). The Ocean network supports many marketplaces/tribes.
 
 ## More Terminology