diff --git a/components/pages/reports/event-data/EventDataParameters.js b/components/pages/reports/event-data/EventDataParameters.js
index 93270813..09358be2 100644
--- a/components/pages/reports/event-data/EventDataParameters.js
+++ b/components/pages/reports/event-data/EventDataParameters.js
@@ -41,7 +41,6 @@ export function EventDataParameters() {
   const parameterGroups = [
     { label: formatMessage(labels.fields), group: REPORT_PARAMETERS.fields },
     { label: formatMessage(labels.filters), group: REPORT_PARAMETERS.filters },
-    { label: formatMessage(labels.breakdown), group: REPORT_PARAMETERS.groups },
   ];
 
   const parameterData = {
@@ -55,11 +54,9 @@ export function EventDataParameters() {
   };
 
   const handleAdd = (group, value) => {
-    const data = parameterData[group];
+    const data = parameterData[group].filter(({ name }) => name !== value.name);
 
-    if (!data.find(({ name }) => name === value.name)) {
-      updateReport({ parameters: { [group]: data.concat(value) } });
-    }
+    updateReport({ parameters: { [group]: data.concat(value) } });
   };
 
   const handleRemove = (group, index) => {
@@ -127,11 +124,6 @@ export function EventDataParameters() {
                           <div>{value[1]}</div>
                         </>
                       )}
-                      {group === REPORT_PARAMETERS.groups && (
-                        <>
-                          <div>{name}</div>
-                        </>
-                      )}
                     </div>
                   );
                 }}
diff --git a/components/pages/reports/event-data/EventDataReport.js b/components/pages/reports/event-data/EventDataReport.js
index b3358ecf..eb49a29d 100644
--- a/components/pages/reports/event-data/EventDataReport.js
+++ b/components/pages/reports/event-data/EventDataReport.js
@@ -3,12 +3,12 @@ import ReportHeader from '../ReportHeader';
 import ReportMenu from '../ReportMenu';
 import ReportBody from '../ReportBody';
 import EventDataParameters from './EventDataParameters';
-import Nodes from 'assets/nodes.svg';
 import EventDataTable from './EventDataTable';
+import Nodes from 'assets/nodes.svg';
 
 const defaultParameters = {
   type: 'event-data',
-  parameters: { fields: [], filters: [], groups: [] },
+  parameters: { fields: [], filters: [] },
 };
 
 export default function EventDataReport({ reportId }) {
diff --git a/components/pages/reports/insights/FieldAddForm.js b/components/pages/reports/insights/FieldAddForm.js
new file mode 100644
index 00000000..c95fcac3
--- /dev/null
+++ b/components/pages/reports/insights/FieldAddForm.js
@@ -0,0 +1,44 @@
+import { useState } from 'react';
+import { createPortal } from 'react-dom';
+import { REPORT_PARAMETERS } from 'lib/constants';
+import PopupForm from '../PopupForm';
+import FieldSelectForm from '../FieldSelectForm';
+import FieldAggregateForm from '../FieldAggregateForm';
+import FieldFilterForm from '../FieldFilterForm';
+import styles from './FieldAddForm.module.css';
+
+export function FieldAddForm({ fields = [], group, element, onAdd, onClose }) {
+  const [selected, setSelected] = useState();
+
+  const handleSelect = value => {
+    const { type } = value;
+
+    if (group === REPORT_PARAMETERS.groups || type === 'array' || type === 'boolean') {
+      value.value = group === REPORT_PARAMETERS.groups ? '' : 'total';
+      handleSave(value);
+      return;
+    }
+
+    setSelected(value);
+  };
+
+  const handleSave = value => {
+    onAdd(group, value);
+    onClose();
+  };
+
+  return createPortal(
+    <PopupForm className={styles.popup} element={element} onClose={onClose}>
+      {!selected && <FieldSelectForm fields={fields} onSelect={handleSelect} />}
+      {selected && group === REPORT_PARAMETERS.fields && (
+        <FieldAggregateForm {...selected} onSelect={handleSave} />
+      )}
+      {selected && group === REPORT_PARAMETERS.filters && (
+        <FieldFilterForm {...selected} onSelect={handleSave} />
+      )}
+    </PopupForm>,
+    document.body,
+  );
+}
+
+export default FieldAddForm;
diff --git a/components/pages/reports/insights/FieldAddForm.module.css b/components/pages/reports/insights/FieldAddForm.module.css
new file mode 100644
index 00000000..5c5aaa4f
--- /dev/null
+++ b/components/pages/reports/insights/FieldAddForm.module.css
@@ -0,0 +1,38 @@
+.menu {
+  width: 360px;
+  max-height: 300px;
+  overflow: auto;
+}
+
+.item {
+  display: flex;
+  flex-direction: row;
+  justify-content: space-between;
+  border-radius: var(--border-radius);
+}
+
+.item:hover {
+  background: var(--base75);
+}
+
+.type {
+  color: var(--font-color300);
+}
+
+.selected {
+  font-weight: bold;
+}
+
+.popup {
+  display: flex;
+}
+
+.filter {
+  display: flex;
+  flex-direction: column;
+  gap: 20px;
+}
+
+.dropdown {
+  min-width: 60px;
+}
diff --git a/components/pages/reports/insights/InsightsParameters.js b/components/pages/reports/insights/InsightsParameters.js
new file mode 100644
index 00000000..39bfc2e8
--- /dev/null
+++ b/components/pages/reports/insights/InsightsParameters.js
@@ -0,0 +1,151 @@
+import { useContext, useRef } from 'react';
+import { useApi, useMessages } from 'hooks';
+import { Form, FormRow, FormButtons, SubmitButton, PopupTrigger, Icon, Popup } from 'react-basics';
+import { ReportContext } from 'components/pages/reports/Report';
+import Empty from 'components/common/Empty';
+import { DATA_TYPES, REPORT_PARAMETERS } from 'lib/constants';
+import Icons from 'components/icons';
+import FieldAddForm from './FieldAddForm';
+import BaseParameters from '../BaseParameters';
+import ParameterList from '../ParameterList';
+import styles from './InsightsParameters.module.css';
+
+function useFields(websiteId, startDate, endDate) {
+  const { get, useQuery } = useApi();
+  const { data, error, isLoading } = useQuery(
+    ['fields', websiteId, startDate, endDate],
+    () =>
+      get('/reports/event-data', {
+        websiteId,
+        startAt: +startDate,
+        endAt: +endDate,
+      }),
+    { enabled: !!(websiteId && startDate && endDate) },
+  );
+
+  return { data, error, isLoading };
+}
+
+export function InsightsParameters() {
+  const { report, runReport, updateReport, isRunning } = useContext(ReportContext);
+  const { formatMessage, labels, messages } = useMessages();
+  const ref = useRef(null);
+  const { parameters } = report || {};
+  const { websiteId, dateRange, fields, filters, groups } = parameters || {};
+  const { startDate, endDate } = dateRange || {};
+  const queryEnabled = websiteId && dateRange && fields?.length;
+  const { data, error } = useFields(websiteId, startDate, endDate);
+  const parametersSelected = websiteId && startDate && endDate;
+  const hasData = data?.length !== 0;
+
+  const parameterGroups = [
+    { label: formatMessage(labels.fields), group: REPORT_PARAMETERS.fields },
+    { label: formatMessage(labels.filters), group: REPORT_PARAMETERS.filters },
+    { label: formatMessage(labels.breakdown), group: REPORT_PARAMETERS.groups },
+  ];
+
+  const parameterData = {
+    fields,
+    filters,
+    groups,
+  };
+
+  const handleSubmit = values => {
+    runReport(values);
+  };
+
+  const handleAdd = (group, value) => {
+    const data = parameterData[group];
+
+    if (!data.find(({ name }) => name === value.name)) {
+      updateReport({ parameters: { [group]: data.concat(value) } });
+    }
+  };
+
+  const handleRemove = (group, index) => {
+    const data = [...parameterData[group]];
+    data.splice(index, 1);
+    updateReport({ parameters: { [group]: data } });
+  };
+
+  const AddButton = ({ group }) => {
+    return (
+      <PopupTrigger>
+        <Icon>
+          <Icons.Plus />
+        </Icon>
+        <Popup position="bottom" alignment="start">
+          {(close, element) => {
+            return (
+              <FieldAddForm
+                fields={data.map(({ eventKey, InsightsType }) => ({
+                  name: eventKey,
+                  type: DATA_TYPES[InsightsType],
+                }))}
+                group={group}
+                element={element}
+                onAdd={handleAdd}
+                onClose={close}
+              />
+            );
+          }}
+        </Popup>
+      </PopupTrigger>
+    );
+  };
+
+  return (
+    <Form ref={ref} values={parameters} error={error} onSubmit={handleSubmit}>
+      <BaseParameters />
+      {!hasData && <Empty message={formatMessage(messages.noInsights)} />}
+      {parametersSelected &&
+        hasData &&
+        parameterGroups.map(({ label, group }) => {
+          return (
+            <FormRow
+              key={label}
+              label={label}
+              action={<AddButton group={group} onAdd={handleAdd} />}
+            >
+              <ParameterList
+                items={parameterData[group]}
+                onRemove={index => handleRemove(group, index)}
+              >
+                {({ name, value }) => {
+                  return (
+                    <div className={styles.parameter}>
+                      {group === REPORT_PARAMETERS.fields && (
+                        <>
+                          <div>{name}</div>
+                          <div className={styles.op}>{value}</div>
+                        </>
+                      )}
+                      {group === REPORT_PARAMETERS.filters && (
+                        <>
+                          <div>{name}</div>
+                          <div className={styles.op}>{value[0]}</div>
+                          <div>{value[1]}</div>
+                        </>
+                      )}
+                      {group === REPORT_PARAMETERS.groups && (
+                        <>
+                          <div>{name}</div>
+                        </>
+                      )}
+                    </div>
+                  );
+                }}
+              </ParameterList>
+            </FormRow>
+          );
+        })}
+      <FormButtons>
+        <SubmitButton variant="primary" disabled={!queryEnabled} loading={isRunning}>
+          {formatMessage(labels.runQuery)}
+        </SubmitButton>
+      </FormButtons>
+    </Form>
+  );
+}
+
+export default InsightsParameters;
diff --git a/components/pages/reports/insights/InsightsParameters.module.css b/components/pages/reports/insights/InsightsParameters.module.css
new file mode 100644
index 00000000..06b62414
--- /dev/null
+++ b/components/pages/reports/insights/InsightsParameters.module.css
@@ -0,0 +1,12 @@
+.parameter {
+  display: flex;
+  gap: 10px;
+  overflow: hidden;
+  white-space: nowrap;
+  text-overflow: ellipsis;
+  min-width: 0;
+}
+
+.op {
+  font-weight: bold;
+}
diff --git a/components/pages/reports/insights/InsightsReport.js b/components/pages/reports/insights/InsightsReport.js
new file mode 100644
index 00000000..88f12304
--- /dev/null
+++ b/components/pages/reports/insights/InsightsReport.js
@@ -0,0 +1,26 @@
+import Report from '../Report';
+import ReportHeader from '../ReportHeader';
+import ReportMenu from '../ReportMenu';
+import ReportBody from '../ReportBody';
+import InsightsParameters from './InsightsParameters';
+import InsightsTable from './InsightsTable';
+import Lightbulb from 'assets/lightbulb.svg';
+
+const defaultParameters = {
+  type: 'insights',
+  parameters: { fields: [], filters: [], groups: [] },
+};
+
+export default function InsightsReport({ reportId }) {
+  return (
+    <Report reportId={reportId} defaultParameters={defaultParameters}>
+      <ReportHeader icon={<Lightbulb />} />
+      <ReportMenu>
+        <InsightsParameters />
+      </ReportMenu>
+      <ReportBody>
+        <InsightsTable />
+      </ReportBody>
+    </Report>
+  );
+}
diff --git a/components/pages/reports/insights/InsightsTable.js b/components/pages/reports/insights/InsightsTable.js
new file mode 100644
index 00000000..a767468e
--- /dev/null
+++ b/components/pages/reports/insights/InsightsTable.js
@@ -0,0 +1,19 @@
+import { useContext } from 'react';
+import { GridTable, GridColumn } from 'react-basics';
+import { useMessages } from 'hooks';
+import { ReportContext } from '../Report';
+
+export function InsightsTable() {
+  const { report } = useContext(ReportContext);
+  const { formatMessage, labels } = useMessages();
+
+  return (
+    <GridTable data={report?.data || []}>
+      <GridColumn name="field" label={formatMessage(labels.field)} />
+      <GridColumn name="value" label={formatMessage(labels.value)} />
+      <GridColumn name="total" label={formatMessage(labels.total)} />
+    </GridTable>
+  );
+}
+
+export default InsightsTable;
diff --git a/queries/analytics/eventData/getEventData.ts b/queries/analytics/eventData/getEventData.ts
index 8a3b2927..2f3b04eb 100644
--- a/queries/analytics/eventData/getEventData.ts
+++ b/queries/analytics/eventData/getEventData.ts
@@ -40,16 +40,22 @@ async function clickhouseQuery(
   endDate: Date,
   criteria: EventDataCriteria,
 ) {
-  const { fields } = criteria;
+  const { fields, filters } = criteria;
   const { rawQuery, getDateFormat, getBetweenDates } = clickhouse;
   const website = await loadWebsite(websiteId);
   const resetDate = new Date(website?.resetAt || DEFAULT_CREATED_AT);
 
-  const uniqueFields = fields.reduce((obj, { name, type }) => {
+  const uniqueFields = fields.reduce((obj, { name, type, value }) => {
+    const prefix = type === 'array' ? 'string' : type;
+
     if (!obj[name]) {
       obj[name] = {
-        columns: ['event_key as field', `count(*) as total`, `${type}_value as value`],
-        groups: ['event_key', `${type}_value`],
+        columns: [
+          'event_key as field',
+          `count(*) as total`,
+          value === 'unique' ? `${prefix}_value as value` : null,
+        ].filter(n => n),
+        groups: ['event_key', value === 'unique' ? `${prefix}_value` : null].filter(n => n),
       };
     }
     return obj;
@@ -69,7 +75,7 @@ async function clickhouseQuery(
           and created_at >= ${getDateFormat(resetDate)}
           and ${getBetweenDates('created_at', startDate, endDate)}
         group by ${field.groups.join(',')}
-        limit 20
+        limit 100
     `,
         params,
       ),