diff --git a/ignore-build-step.sh b/ignore-build-step.sh
new file mode 100644
index 00000000..da63c205
--- /dev/null
+++ b/ignore-build-step.sh
@@ -0,0 +1,14 @@
+#!/bin/bash
+
+echo "VERCEL_GIT_COMMIT_REF: $VERCEL_GIT_COMMIT_REF"
+
+if [[ "$VERCEL_GIT_COMMIT_REF" != "analytics" ]] ; then
+  # Proceed with the build
+    echo "✅ - Build can proceed"
+  exit 1;
+
+else
+  # Don't build
+  echo "🛑 - Build cancelled"
+  exit 0;
+fi
\ No newline at end of file