diff --git a/app/_locales/en/messages.json b/app/_locales/en/messages.json
index f73b5b23e..9923dc0f0 100644
--- a/app/_locales/en/messages.json
+++ b/app/_locales/en/messages.json
@@ -637,6 +637,14 @@
   "gasPriceNoDenom": {
     "message": "Gas Price"
   },
+  "gdprMessage": {
+    "message": "This data is aggregated and is therefore anonymous for the purposes of General Data Protection Regulation (EU) 2016/679. For more information in relation to our privacy practices, please see our $1.",
+    "description": "$1 refers to the gdprMessagePrivacyPolicy message, the translation of which is meant to be used exclusively in the context of gdprMessage"
+  },
+  "gdprMessagePrivacyPolicy": {
+    "message": "Privacy Policy here",
+    "description": "this translation is intended to be exclusively used as the replacement for the $1 in the gdprMessage translation"
+  },
   "general": {
     "message": "General"
   },
diff --git a/ui/app/helpers/utils/i18n-helper.js b/ui/app/helpers/utils/i18n-helper.js
index 29e068648..66de8b558 100644
--- a/ui/app/helpers/utils/i18n-helper.js
+++ b/ui/app/helpers/utils/i18n-helper.js
@@ -1,4 +1,5 @@
 // cross-browser connection to extension i18n API
+import React from 'react'
 import log from 'loglevel'
 
 import * as Sentry from '@sentry/browser'
@@ -39,13 +40,30 @@ export const getMessage = (localeCode, localeMessages, key, substitutions) => {
   }
   const entry = localeMessages[key]
   let phrase = entry.message
+
+  const hasSubstitutions = Boolean(substitutions && substitutions.length)
+  const hasReactSubstitutions = hasSubstitutions &&
+    substitutions.some((element) => typeof element === 'function' || typeof element === 'object')
+
   // perform substitutions
-  if (substitutions && substitutions.length) {
-    substitutions.forEach((substitution, index) => {
-      const regex = new RegExp(`\\$${index + 1}`, 'g')
-      phrase = phrase.replace(regex, substitution)
+  if (hasSubstitutions) {
+    const parts = phrase.split(/(\$\d)/g)
+    const partsToReplace = phrase.match(/(\$\d)/g)
+
+    if (partsToReplace.length > substitutions.length) {
+      throw new Error(`Insufficient number of substitutions for message: '${phrase}'`)
+    }
+
+    const substitutedParts = parts.map((part) => {
+      const subMatch = part.match(/\$(\d)/)
+      return subMatch ? substitutions[Number(subMatch[1]) - 1] : part
     })
+
+    phrase = hasReactSubstitutions
+      ? <span> { substitutedParts } </span>
+      : substitutedParts.join('')
   }
+
   return phrase
 }
 
diff --git a/ui/app/helpers/utils/i18n-helper.test.js b/ui/app/helpers/utils/i18n-helper.test.js
new file mode 100644
index 000000000..2832022e6
--- /dev/null
+++ b/ui/app/helpers/utils/i18n-helper.test.js
@@ -0,0 +1,160 @@
+import { getMessage } from './i18n-helper'
+import React from 'react'
+import { shallow } from 'enzyme'
+import assert from 'assert'
+
+describe('i18n helper', function () {
+  const TEST_LOCALE_CODE = 'TEST_LOCALE_CODE'
+
+  const TEST_KEY_1 = 'TEST_KEY_1'
+  const TEST_KEY_2 = 'TEST_KEY_2'
+  const TEST_KEY_3 = 'TEST_KEY_3'
+  const TEST_KEY_4 = 'TEST_KEY_4'
+  const TEST_KEY_5 = 'TEST_KEY_5'
+  const TEST_KEY_6 = 'TEST_KEY_6'
+  const TEST_KEY_6_HELPER = 'TEST_KEY_6_HELPER'
+  const TEST_KEY_7 = 'TEST_KEY_7'
+  const TEST_KEY_7_HELPER_1 = 'TEST_KEY_7_HELPER_1'
+  const TEST_KEY_7_HELPER_2 = 'TEST_KEY_7_HELPER_2'
+  const TEST_KEY_8 = 'TEST_KEY_8'
+  const TEST_KEY_8_HELPER_1 = 'TEST_KEY_8_HELPER_1'
+  const TEST_KEY_8_HELPER_2 = 'TEST_KEY_8_HELPER_2'
+
+  const TEST_SUBSTITUTION_1 = 'TEST_SUBSTITUTION_1'
+  const TEST_SUBSTITUTION_2 = 'TEST_SUBSTITUTION_2'
+  const TEST_SUBSTITUTION_3 = 'TEST_SUBSTITUTION_3'
+  const TEST_SUBSTITUTION_4 = 'TEST_SUBSTITUTION_4'
+  const TEST_SUBSTITUTION_5 = 'TEST_SUBSTITUTION_5'
+
+  const testLocaleMessages = {
+    [TEST_KEY_1]: {
+      message: 'This is a simple message.',
+      expectedResult: 'This is a simple message.',
+    },
+    [TEST_KEY_2]: {
+      message: 'This is a message with a single non-react substitution $1.',
+    },
+    [TEST_KEY_3]: {
+      message: 'This is a message with two non-react substitutions $1 and $2.',
+    },
+    [TEST_KEY_4]: {
+      message: '$1 - $2 - $3 - $4 - $5',
+    },
+    [TEST_KEY_5]: {
+      message: '$1 - $2 - $3',
+    },
+    [TEST_KEY_6]: {
+      'message': 'Testing a react substitution $1.',
+    },
+    [TEST_KEY_6_HELPER]: {
+      'message': TEST_SUBSTITUTION_1,
+    },
+    [TEST_KEY_7]: {
+      'message': 'Testing a react substitution $1 and another $2.',
+    },
+    [TEST_KEY_7_HELPER_1]: {
+      'message': TEST_SUBSTITUTION_1,
+    },
+    [TEST_KEY_7_HELPER_2]: {
+      'message': TEST_SUBSTITUTION_2,
+    },
+    [TEST_KEY_8]: {
+      'message': 'Testing a mix $1 of react substitutions $2 and string substitutions $3 + $4.',
+    },
+    [TEST_KEY_8_HELPER_1]: {
+      'message': TEST_SUBSTITUTION_3,
+    },
+    [TEST_KEY_8_HELPER_2]: {
+      'message': TEST_SUBSTITUTION_4,
+    },
+  }
+  const t = getMessage.bind(null, TEST_LOCALE_CODE, testLocaleMessages)
+
+  const TEST_SUBSTITUTION_6 = (
+    <div
+      style={{ color: 'red' }}
+      key="test-react-substitutions-1"
+    >
+      { t(TEST_KEY_6_HELPER) }
+    </div>
+  )
+  const TEST_SUBSTITUTION_7_1 = (
+    <div
+      style={{ color: 'red' }}
+      key="test-react-substitutions-1"
+    >
+      { t(TEST_KEY_7_HELPER_1) }
+    </div>
+  )
+  const TEST_SUBSTITUTION_7_2 = (
+    <div
+      style={{ color: 'blue' }}
+      key="test-react-substitutions-1"
+    >
+      { t(TEST_KEY_7_HELPER_2) }
+    </div>
+  )
+  const TEST_SUBSTITUTION_8_1 = (
+    <div
+      style={{ color: 'orange' }}
+      key="test-react-substitutions-1"
+    >
+      { t(TEST_KEY_8_HELPER_1) }
+    </div>
+  )
+  const TEST_SUBSTITUTION_8_2 = (
+    <div
+      style={{ color: 'pink' }}
+      key="test-react-substitutions-1"
+    >
+      { t(TEST_KEY_8_HELPER_2) }
+    </div>
+  )
+
+  describe('getMessage', function () {
+    it('should return the exact message paired with key if there are no substitutions', function () {
+      const result = t(TEST_KEY_1)
+      assert.equal(result, 'This is a simple message.')
+    })
+
+    it('should return the correct message when a single non-react substitution is made', function () {
+      const result = t(TEST_KEY_2, [ TEST_SUBSTITUTION_1 ])
+      assert.equal(result, `This is a message with a single non-react substitution ${TEST_SUBSTITUTION_1}.`)
+    })
+
+    it('should return the correct message when two non-react substitutions are made', function () {
+      const result = t(TEST_KEY_3, [ TEST_SUBSTITUTION_1, TEST_SUBSTITUTION_2 ])
+      assert.equal(result, `This is a message with two non-react substitutions ${TEST_SUBSTITUTION_1} and ${TEST_SUBSTITUTION_2}.`)
+    })
+
+    it('should return the correct message when multiple non-react substitutions are made', function () {
+      const result = t(TEST_KEY_4, [ TEST_SUBSTITUTION_1, TEST_SUBSTITUTION_2, TEST_SUBSTITUTION_3, TEST_SUBSTITUTION_4, TEST_SUBSTITUTION_5 ])
+      assert.equal(result, `${TEST_SUBSTITUTION_1} - ${TEST_SUBSTITUTION_2} - ${TEST_SUBSTITUTION_3} - ${TEST_SUBSTITUTION_4} - ${TEST_SUBSTITUTION_5}`)
+    })
+
+    it('should throw an error when not passed as many substitutions as a message requires', function () {
+      assert.throws(
+        () => {
+          t(TEST_KEY_5, [ TEST_SUBSTITUTION_1, TEST_SUBSTITUTION_2 ])
+        },
+        Error,
+        `Insufficient number of substitutions for message: '$1 - $2 - $3'`
+      )
+    })
+
+    it('should return the correct message when a single react substitution is made', function () {
+      const result = t(TEST_KEY_6, [ TEST_SUBSTITUTION_6 ])
+      assert.equal(shallow(result).html(), '<span> Testing a react substitution <div style="color:red">TEST_SUBSTITUTION_1</div>. </span>')
+    })
+
+    it('should return the correct message when two react substitutions are made', function () {
+      const result = t(TEST_KEY_7, [ TEST_SUBSTITUTION_7_1, TEST_SUBSTITUTION_7_2 ])
+      assert.equal(shallow(result).html(), '<span> Testing a react substitution <div style="color:red">TEST_SUBSTITUTION_1</div> and another <div style="color:blue">TEST_SUBSTITUTION_2</div>. </span>')
+    })
+
+    it('should return the correct message when substituting a mix of react elements and strings', function () {
+      const result = t(TEST_KEY_8, [ TEST_SUBSTITUTION_1, TEST_SUBSTITUTION_8_1, TEST_SUBSTITUTION_2, TEST_SUBSTITUTION_8_2 ])
+      assert.equal(shallow(result).html(), '<span> Testing a mix TEST_SUBSTITUTION_1 of react substitutions <div style="color:orange">TEST_SUBSTITUTION_3</div> and string substitutions TEST_SUBSTITUTION_2 + <div style="color:pink">TEST_SUBSTITUTION_4</div>. </span>')
+    })
+  })
+})
diff --git a/ui/app/pages/first-time-flow/metametrics-opt-in/metametrics-opt-in.component.js b/ui/app/pages/first-time-flow/metametrics-opt-in/metametrics-opt-in.component.js
index 14c85b923..e5d622ef2 100644
--- a/ui/app/pages/first-time-flow/metametrics-opt-in/metametrics-opt-in.component.js
+++ b/ui/app/pages/first-time-flow/metametrics-opt-in/metametrics-opt-in.component.js
@@ -14,10 +14,11 @@ export default class MetaMetricsOptIn extends Component {
 
   static contextTypes = {
     metricsEvent: PropTypes.func,
+    t: PropTypes.func,
   }
 
   render () {
-    const { metricsEvent } = this.context
+    const { metricsEvent, t } = this.context
     const {
       nextRoute,
       history,
@@ -142,14 +143,15 @@ export default class MetaMetricsOptIn extends Component {
               disabled={false}
             />
             <div className="metametrics-opt-in__bottom-text">
-              This data is aggregated and is therefore anonymous for the purposes of General Data Protection Regulation (EU) 2016/679. For more information in relation to our privacy practices, please see our&nbsp;
-              <a
-                href="https://metamask.io/privacy.html"
-                target="_blank"
-                rel="noopener noreferrer"
-              >
-                Privacy Policy here
-              </a>.
+              { t('gdprMessage', [
+                <a
+                  key="metametrics-bottom-text-wrapper"
+                  href="https://metamask.io/privacy.html"
+                  target="_blank"
+                  rel="noopener noreferrer"
+                >{ t('gdprMessagePrivacyPolicy') }
+                </a> ])
+              }
             </div>
           </div>
         </div>