diff --git a/test/e2e/fixtures/special-settings/state.json b/test/e2e/fixtures/special-settings/state.json
index b1bdad525..f4fa15647 100644
--- a/test/e2e/fixtures/special-settings/state.json
+++ b/test/e2e/fixtures/special-settings/state.json
@@ -53,6 +53,12 @@
         "8": {
           "isShown": true
         },
+        "10": {
+          "isShown": true
+        },
+        "11": {
+          "isShown": true
+        },
         "12": {
           "isShown": true
         },
diff --git a/ui/ducks/app/app.js b/ui/ducks/app/app.js
index 186af52f0..78fb56fb6 100644
--- a/ui/ducks/app/app.js
+++ b/ui/ducks/app/app.js
@@ -62,6 +62,7 @@ export default function reduceApp(state = {}, action) {
     sendInputCurrencySwitched: false,
     newTokensImported: '',
     newCustomNetworkAdded: {},
+    onboardedInThisUISession: false,
     ...state,
   };
 
@@ -406,6 +407,11 @@ export default function reduceApp(state = {}, action) {
         ...appState,
         newCustomNetworkAdded: action.value,
       };
+    case actionConstants.ONBOARDED_IN_THIS_UI_SESSION:
+      return {
+        ...appState,
+        onboardedInThisUISession: action.value,
+      };
     default:
       return appState;
   }
@@ -471,3 +477,7 @@ export function toggleCurrencySwitch() {
 export function setNewCustomNetworkAdded(value) {
   return { type: actionConstants.SET_NEW_CUSTOM_NETWORK_ADDED, value };
 }
+
+export function setOnBoardedInThisUISession(value) {
+  return { type: actionConstants.ONBOARDED_IN_THIS_UI_SESSION, value };
+}
diff --git a/ui/pages/first-time-flow/end-of-flow/end-of-flow.component.js b/ui/pages/first-time-flow/end-of-flow/end-of-flow.component.js
index 1b3938fc7..8fb2dabd5 100644
--- a/ui/pages/first-time-flow/end-of-flow/end-of-flow.component.js
+++ b/ui/pages/first-time-flow/end-of-flow/end-of-flow.component.js
@@ -17,6 +17,7 @@ export default class EndOfFlowScreen extends PureComponent {
   static contextTypes = {
     t: PropTypes.func,
     trackEvent: PropTypes.func,
+    setOnBoardedInThisUISession: PropTypes.func,
   };
 
   static propTypes = {
@@ -26,6 +27,7 @@ export default class EndOfFlowScreen extends PureComponent {
       location: PropTypes.string,
       tabId: PropTypes.number,
     }),
+    setOnBoardedInThisUISession: PropTypes.func,
   };
 
   async _beforeUnload() {
@@ -37,7 +39,8 @@ export default class EndOfFlowScreen extends PureComponent {
   }
 
   async _onOnboardingComplete() {
-    const { setCompletedOnboarding } = this.props;
+    const { setCompletedOnboarding, setOnBoardedInThisUISession } = this.props;
+    setOnBoardedInThisUISession(true);
     await setCompletedOnboarding();
   }
 
diff --git a/ui/pages/first-time-flow/end-of-flow/end-of-flow.container.js b/ui/pages/first-time-flow/end-of-flow/end-of-flow.container.js
index 6df628ee9..0e8b8db0e 100644
--- a/ui/pages/first-time-flow/end-of-flow/end-of-flow.container.js
+++ b/ui/pages/first-time-flow/end-of-flow/end-of-flow.container.js
@@ -2,6 +2,7 @@ import { connect } from 'react-redux';
 
 import { getOnboardingInitiator } from '../../../selectors';
 import { setCompletedOnboarding } from '../../../store/actions';
+import { setOnBoardedInThisUISession } from '../../../ducks/app/app';
 import EndOfFlow from './end-of-flow.component';
 
 const mapStateToProps = (state) => {
@@ -13,6 +14,8 @@ const mapStateToProps = (state) => {
 const mapDispatchToProps = (dispatch) => {
   return {
     setCompletedOnboarding: () => dispatch(setCompletedOnboarding()),
+    setOnBoardedInThisUISession: (value) =>
+      dispatch(setOnBoardedInThisUISession(value)),
   };
 };
 
diff --git a/ui/pages/first-time-flow/end-of-flow/end-of-flow.test.js b/ui/pages/first-time-flow/end-of-flow/end-of-flow.test.js
index 4f645e149..c862704f7 100644
--- a/ui/pages/first-time-flow/end-of-flow/end-of-flow.test.js
+++ b/ui/pages/first-time-flow/end-of-flow/end-of-flow.test.js
@@ -12,6 +12,7 @@ describe('End of Flow Screen', () => {
       push: sinon.stub(),
     },
     setCompletedOnboarding: sinon.stub().resolves(),
+    setOnBoardedInThisUISession: sinon.stub(),
   };
 
   beforeEach(() => {
diff --git a/ui/pages/home/home.component.js b/ui/pages/home/home.component.js
index 935f01ff6..8318ddd25 100644
--- a/ui/pages/home/home.component.js
+++ b/ui/pages/home/home.component.js
@@ -153,6 +153,7 @@ export default class Home extends PureComponent {
     newCustomNetworkAdded: PropTypes.object,
     clearNewCustomNetworkAdded: PropTypes.func,
     setRpcTarget: PropTypes.func,
+    onboardedInThisUISession: PropTypes.bool,
   };
 
   state = {
@@ -613,6 +614,7 @@ export default class Home extends PureComponent {
       firstTimeFlowType,
       completedOnboarding,
       shouldShowSeedPhraseReminder,
+      onboardedInThisUISession,
     } = this.props;
 
     if (forgottenPassword) {
@@ -622,8 +624,8 @@ export default class Home extends PureComponent {
     }
 
     const showWhatsNew =
-      ((completedOnboarding && firstTimeFlowType === 'import') ||
-        !completedOnboarding) &&
+      completedOnboarding &&
+      (!onboardedInThisUISession || firstTimeFlowType === 'import') &&
       announcementsToShow &&
       showWhatsNewPopup &&
       !showPortfolioTooltip &&
diff --git a/ui/pages/home/home.container.js b/ui/pages/home/home.container.js
index 1417ec97a..11d27407f 100644
--- a/ui/pages/home/home.container.js
+++ b/ui/pages/home/home.container.js
@@ -157,6 +157,7 @@ const mapStateToProps = (state) => {
     newCollectibleAddedMessage: getNewCollectibleAddedMessage(state),
     newTokensImported: getNewTokensImported(state),
     newCustomNetworkAdded: appState.newCustomNetworkAdded,
+    onboardedInThisUISession: appState.onboardedInThisUISession,
   };
 };
 
diff --git a/ui/store/actionConstants.js b/ui/store/actionConstants.js
index 6d7bb77cf..f9878968e 100644
--- a/ui/store/actionConstants.js
+++ b/ui/store/actionConstants.js
@@ -74,6 +74,7 @@ export const UPDATE_PREFERENCES = 'UPDATE_PREFERENCES';
 
 // Onboarding
 export const COMPLETE_ONBOARDING = 'COMPLETE_ONBOARDING';
+export const ONBOARDED_IN_THIS_UI_SESSION = 'ONBOARDED_IN_THIS_UI_SESSION';
 
 export const SET_MOUSE_USER_STATE = 'SET_MOUSE_USER_STATE';