diff --git a/README.md b/README.md
index 50a6af9..0d0e0b3 100644
--- a/README.md
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@@ -9,6 +9,8 @@
 
 > 🥂 Gatsby plugin to add Matomo (formerly Piwik) onto a site. https://kremalicious.com/gatsby-plugin-matomo/
 
+**Deprecation notice: [Gatsby has been abandoned](https://github.com/gatsbyjs/gatsby/issues/38696) so maintaining this plugin does not make much sense. It will receive occasional dependency updates and will be archived at the end of 2024.**
+
 ---
 
 - [Features](#features)