---
title: Why the world's best photo startup is going out of business
linkurl: https://www.theverge.com/2013/11/5/5039216/everpix-life-and-death-inside-the-worlds-best-photo-startup

tags:
  - photography
---

Really sad, the service was awesome. But good example that building an awesome product is not enough:

> While the team obsessed about perfecting the service, the founders paid less attention to the subject investors care about most: growth. [...]
>
> And so at a time when successful photo apps were attracting users by the millions, by March the company had attracted fewer than 19,000 signups. Everpix had spent almost nothing to advertise the service.