---
title: First principles for choosing the right typeface
linkurl: http://ilovetypography.com/2008/04/04/on-choosing-type

date: 2008-04-05 14:01:51+00:00

tags:
  - design
  - typography
---

Nice article over at [i love typography](http://ilovetypography.com) about what to have in mind when choosing a typeface for your project, whether it's for web or print.

[On choosing type - First principles](http://ilovetypography.com/2008/04/04/on-choosing-type/trackback/):

> Before we get to the nitty-gritty of choosing type, let’s briefly talk about responsibility. Fundamentally, the responsibility we bear is two-fold: first we owe it to the reader not to hinder their reading pleasure, but to aid it; second, we owe a responsibility to the typeface or typefaces we employ. Good typefaces are designed for a good purpose, but not even the very best types are suited to every situation. Personally, I’m always a little nervous about using a newly acquired typeface. A new typeface is something like a newborn baby (though it doesn’t throw-up on you): don’t drop it, squeeze it too hard, hold it upside-down; in other words, don’t abuse it, treat it respectfully, carefully.