diff --git a/README.md b/README.md
index 8e931040..53c917c8 100644
--- a/README.md
+++ b/README.md
@@ -220,13 +220,15 @@ npm run new "Hello World"
 npm run new "Hello World" 2017-12-27
 ```
 
+Create a new photo post with date, title & description pre-filled from EXIF/IPTC data of a given image file:
+
 ```bash
-npm run new "Hello World" photo
-npm run new "Hello World" photo 2017-12-27
+npm run new photo /path/to/photo.jpg
 ```
 
 - [`scripts/new.js`](scripts/new.js)
 - [`scripts/new.md`](scripts/new.md)
+- [`scripts/new-photo.md`](scripts/new-photo.md)
 
 ## 🚚 Deployment
 
diff --git a/content/photos/2019-01-27-all-work-and-no-play.jpg b/content/photos/2019-01-27-all-work-and-no-play.jpg
new file mode 100644
index 00000000..c6ae65c8
Binary files /dev/null and b/content/photos/2019-01-27-all-work-and-no-play.jpg differ
diff --git a/content/photos/2019-01-27-all-work-and-no-play.md b/content/photos/2019-01-27-all-work-and-no-play.md
new file mode 100644
index 00000000..715ad580
--- /dev/null
+++ b/content/photos/2019-01-27-all-work-and-no-play.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-01-27T00:00:00.000Z
+
+title: All Work And No Play
+image: 2019-01-27-all-work-and-no-play.jpg
+---
+
+Inside the [“Stanley Kubrick” exhibition](https://www.cccb.org/en/exhibitions/file/stanley-kubrick/228237) in the [Centre de Cultura Contemporània de Barcelona (CCCB)](https://www.cccb.org) in Barcelona, Catalonia, Spain.
diff --git a/content/photos/2019-02-25-edificio-italia.jpg b/content/photos/2019-02-25-edificio-italia.jpg
new file mode 100644
index 00000000..0d10bcb3
Binary files /dev/null and b/content/photos/2019-02-25-edificio-italia.jpg differ
diff --git a/content/photos/2019-02-25-edificio-italia.md b/content/photos/2019-02-25-edificio-italia.md
new file mode 100644
index 00000000..1a338940
--- /dev/null
+++ b/content/photos/2019-02-25-edificio-italia.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-02-25T22:51:00.000Z
+
+title: Edifício Itália
+image: 2019-02-25-edificio-italia.jpg
+---
+
+View over São Paulo from the 46th floor of Edifício Itália.
diff --git a/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.jpg b/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.jpg
new file mode 100644
index 00000000..8283581d
Binary files /dev/null and b/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.jpg differ
diff --git a/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.md b/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.md
new file mode 100644
index 00000000..6aa6be35
--- /dev/null
+++ b/content/photos/2019-03-06-brazilian-museum-of-sculpture-and-ecology.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-03-06T17:52:46.000Z
+
+title: Brazilian Museum of Sculpture and Ecology
+image: 2019-03-06-brazilian-museum-of-sculpture-and-ecology.jpg
+---
+
+On the grounds of the Brazilian Museum of Sculpture and Ecology (MuBE) in São Paulo, Brazil.
diff --git a/content/photos/2019-03-13-paraty-mirim.jpg b/content/photos/2019-03-13-paraty-mirim.jpg
new file mode 100644
index 00000000..32517aa1
Binary files /dev/null and b/content/photos/2019-03-13-paraty-mirim.jpg differ
diff --git a/content/photos/2019-03-13-paraty-mirim.md b/content/photos/2019-03-13-paraty-mirim.md
new file mode 100644
index 00000000..30662075
--- /dev/null
+++ b/content/photos/2019-03-13-paraty-mirim.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-03-13T00:00:00.000Z
+
+title: Paraty-Mirim
+image: 2019-03-13-paraty-mirim.jpg
+---
+
+At the Paraty-Mirim beach in Paraty, Rio de Janeiro, Brazil.
diff --git a/content/photos/2019-09-29-arco-di-costantino.jpg b/content/photos/2019-09-29-arco-di-costantino.jpg
new file mode 100644
index 00000000..f64f8c8f
Binary files /dev/null and b/content/photos/2019-09-29-arco-di-costantino.jpg differ
diff --git a/content/photos/2019-09-29-arco-di-costantino.md b/content/photos/2019-09-29-arco-di-costantino.md
new file mode 100644
index 00000000..0475d1ab
--- /dev/null
+++ b/content/photos/2019-09-29-arco-di-costantino.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-09-29T13:57:00.000Z
+
+title: Arco di Costantino
+image: 2019-09-29-arco-di-costantino.jpg
+---
+
+The Arch of Constantine seen through the Collosseum walls in Rome, Italy.
diff --git a/content/photos/2019-09-29-foro-di-cesare.jpg b/content/photos/2019-09-29-foro-di-cesare.jpg
new file mode 100644
index 00000000..663667bf
Binary files /dev/null and b/content/photos/2019-09-29-foro-di-cesare.jpg differ
diff --git a/content/photos/2019-09-29-foro-di-cesare.md b/content/photos/2019-09-29-foro-di-cesare.md
new file mode 100644
index 00000000..36b7a434
--- /dev/null
+++ b/content/photos/2019-09-29-foro-di-cesare.md
@@ -0,0 +1,9 @@
+---
+type: photo
+date: 2019-09-29T15:31:00.000Z
+
+title: Foro di Cesare
+image: 2019-09-29-foro-di-cesare.jpg
+---
+
+View over the [Forum of Caesar](https://en.wikipedia.org/wiki/Forum_of_Caesar) within the [Imperial Forum](https://en.wikipedia.org/wiki/Imperial_fora) in Rome, Italy.
diff --git a/gatsby/createExifFields.js b/gatsby/createExifFields.js
index c17312b0..656e16b7 100644
--- a/gatsby/createExifFields.js
+++ b/gatsby/createExifFields.js
@@ -54,6 +54,7 @@ const constructExifFields = (exifData, createNodeField, node) => {
     FNumber,
     ExposureTime,
     FocalLength,
+    FocalLengthIn35mmFormat,
     ExposureBiasValue,
     ExposureMode,
     LensModel
@@ -61,7 +62,7 @@ const constructExifFields = (exifData, createNodeField, node) => {
 
   const iso = `ISO ${ISO}`
   const fstop = `ƒ ${FNumber}`
-  const focalLength = `${FocalLength}mm`
+  const focalLength = `${FocalLengthIn35mmFormat || FocalLength}mm`
 
   // Shutter speed
   const { n, d } = new Fraction(ExposureTime)
diff --git a/package.json b/package.json
index be0f346c..e4b72ec9 100644
--- a/package.json
+++ b/package.json
@@ -112,6 +112,7 @@
     "identity-obj-proxy": "^3.0.0",
     "jest": "^24.9.0",
     "markdownlint-cli": "^0.18.0",
+    "node-iptc": "^1.0.5",
     "node-sass": "^4.12.0",
     "npm-run-all": "^4.1.5",
     "ora": "^4.0.0",
diff --git a/scripts/new-photo.md b/scripts/new-photo.md
index af526209..4ea3a5d9 100644
--- a/scripts/new-photo.md
+++ b/scripts/new-photo.md
@@ -6,4 +6,4 @@ title: TITLE
 image: DATE_SHORT-SLUG.jpg
 ---
 
-Beep Boop.
+DESCRIPTION
diff --git a/scripts/new.js b/scripts/new.js
index 1ce0433d..b244e445 100644
--- a/scripts/new.js
+++ b/scripts/new.js
@@ -2,6 +2,8 @@ import fs from 'fs-extra'
 import path from 'path'
 import slugify from 'slugify'
 import ora from 'ora'
+import fastExif from 'fast-exif'
+import iptc from 'node-iptc'
 
 const templatePath = path.join(__dirname, 'new.md')
 const templatePathPhoto = path.join(__dirname, 'new-photo.md')
@@ -14,24 +16,55 @@ if (!process.argv[2]) {
   spinner.fail('Use the format `npm run new "Title of post"`')
 }
 
-const title = process.argv[2]
-const isPhoto = process.argv[3] === 'photo'
+let title = process.argv[2]
+const isPhoto = process.argv[2] === 'photo'
 
 spinner.text = `Adding '${title}'.`
 
-const titleSlug = slugify(title, { lower: true })
+let titleSlug = slugify(title, { lower: true })
 const postsPath = path.join('.', 'content', 'posts')
 const photosPath = path.join('.', 'content', 'photos')
 
 let date = new Date().toISOString()
 
-if (isPhoto) {
-  if (process.argv[4]) {
-    date = new Date(process.argv[4]).toISOString()
+async function getIptc(imagePath) {
+  return new Promise((resolve, reject) => {
+    fs.readFile(imagePath, (err, data) => {
+      if (err) reject(err)
+      const iptcData = iptc(data)
+      return resolve(iptcData)
+    })
+  })
+}
+
+async function getExif(imagePath) {
+  let exifData
+  try {
+    exifData = await fastExif.read(imagePath, true)
+  } catch (error) {
+    return null
   }
 
+  let iptcData
+  try {
+    iptcData = await getIptc(imagePath)
+  } catch (error) {
+    return null
+  }
+
+  return { ...exifData, iptc: { ...iptcData } }
+}
+
+async function createPhotoPost() {
+  const photo = process.argv[3]
+  const exifData = await getExif(photo)
+  title = exifData.iptc.object_name || exifData.iptc.title
+  titleSlug = slugify(title, { lower: true })
+  date = new Date(exifData.exif.DateTimeOriginal).toISOString()
   const dateShort = date.slice(0, 10)
-  const filePhoto = `${photosPath}/${dateShort}-${titleSlug}.md`
+  const description = exifData.iptc.caption
+  const fileName = `${dateShort}-${titleSlug}`
+  const postPhoto = `${photosPath}/${fileName}.md`
 
   const newContentsPhoto = templatePhoto
     .split('TITLE')
@@ -42,13 +75,23 @@ if (isPhoto) {
     .join(date)
     .split('DATE_SHORT')
     .join(dateShort)
+    .split('DESCRIPTION')
+    .join(description)
 
-  fs.appendFile(filePhoto, newContentsPhoto, err => {
-    if (err) spinner.fail(`Error creating photo post: ${err}`)
-    spinner.succeed(
-      `New photo post '${title}' created.\n\n  Use ${dateShort}-${titleSlug}.jpg as the photo file name.`
-    )
+  // copy photo file in place
+  fs.copyFile(photo, `${photosPath}/${fileName}.jpg`, err => {
+    if (err) spinner.fail(`Error copying photo file: ${err}`)
   })
+
+  // create photo post file
+  fs.appendFile(postPhoto, newContentsPhoto, err => {
+    if (err) spinner.fail(`Error creating photo post: ${err}`)
+    spinner.succeed(`New photo post '${title}' as '${fileName}.md' created.`)
+  })
+}
+
+if (isPhoto) {
+  createPhotoPost()
 } else {
   if (process.argv[3]) {
     date = new Date(process.argv[3]).toISOString()