pimp the readme

README.md

@@ -1,11 +1,32 @@
-# BigchainDB
+# [![site](media/repo-banner@2x.png)](https://www.bigchaindb.com)
 
-> Landing page for BigchainDB
+> The fabulous cat of blockchain websites.
 
 [![Build Status](https://travis-ci.com/ascribe/bigchain-website.svg?token=3psqw6c8KMDqfdGQ2x6d&branch=master)](https://travis-ci.com/ascribe/bigchain-website)
+<img src="http://forthebadge.com/images/badges/powered-by-electricity.svg" height="20"/>
+<img src="http://forthebadge.com/images/badges/as-seen-on-tv.svg" height="20"/>
+<img src="http://forthebadge.com/images/badges/uses-badges.svg" height="20"/>
+
+---
 
 [Live](https://www.bigchaindb.com) | [Styleguide](https://www.bigchaindb.com/styleguide/) | [Beta](http://beta.bigchaindb.com) | [Gamma](http://gamma.bigchaindb.com)
 
+---
+
+## Table of Contents
+
+* [Development](#development)
+    * [Install dependencies](#install-dependencies)
+    * [Development build](#development-build)
+* [Continuous deployment: always be shipping](#continuous-deployment-always-be-shipping)
+* [Manual deployment](#manual-deployment)
+    * [Prerequisite: authentication](#prerequisite-authentication)
+    * [Staging build &amp; beta deployment](#staging-build--beta-deployment)
+    * [Production build &amp; live deployment](#production-build--live-deployment)
+* [Coding conventions](#coding-conventions)
+    * [(S)CSS](#scss)
+* [Authors](#authors)
+
 ## Development
 
 You need to have the following tools installed on your development machine before moving on:
@@ -37,19 +58,23 @@ Spin up local dev server and livereloading watch task, reachable under [https://
 gulp
 ```
 
-## Continuous Delivery
+## Continuous deployment: always be shipping
 
-The site gets built & deployed automatically via Travis under the following conditions:
+![shipping](https://cloud.githubusercontent.com/assets/90316/26559768/e21e9724-44b1-11e7-90cf-6ef6ebb06d09.gif)
+
+The site gets built & deployed automatically via Travis. This is the preferred way of deployment, it makes sure the site is always deployed with fresh dependencies and only after a successful build.
+
+Build & deployment happens under the following conditions on Travis:
 
 - every push builds the site
-- every push to the master branch initiates a live deployment
-- every pull request initiates a beta deployment
+- **live deployment**: every push to the master branch initiates a live deployment
+- **beta deployment**: every new pull request and every subsequent push to it initiates a beta deployment
 
-## Manual Deployment
+## Manual deployment
 
-The site is hosted in an S3 bucket and gets deployed via a gulp task.
+For emergency live deployments or beta & gamma deployments, the manual method can be used. The site is hosted in an S3 bucket and gets deployed via a gulp task.
 
-### Prerequisite: Authentication
+### Prerequisite: authentication
 
 To deploy the site, you must authenticate yourself against the AWS API with your AWS credentials. Get your AWS access key and secret and add them to `~/.aws/credentials`:
 
@@ -61,17 +86,17 @@ aws_secret_access_key = <YOUR_SECRET_ACCESS_KEY>
 
 This is all that is needed to authenticate with AWS if you've setup your credentials as the default profile.
 
-If you've set them up as another profile, say `[bigchain]` you can grab those credentials by using the `AWS_PROFILE` variable like so:
+If you've set them up as another profile, say `[bigchaindb]` you can grab those credentials by using the `AWS_PROFILE` variable like so:
 
 ```bash
-AWS_PROFILE=bigchain gulp deploy --live
+AWS_PROFILE=bigchaindb gulp deploy --live
 ```
 
 In case that you get authentication errors or need an alternative way to authenticate with AWS, check out the [AWS documentation](http://docs.aws.amazon.com/AWSJavaScriptSDK/guide/node-configuring.html).
 
 ### Staging build & beta deployment
 
-The staging build is essentially a full production build but it prevents search engine indexing & Google Analytics tracking.
+The staging build is a full production build but prevents search engine indexing & Google Analytics tracking.
 
 ```bash
 # make sure your local npm packages & gems are up to date
@@ -119,3 +144,7 @@ Rule exceptions:
 - indentation: 4 spaces
 - use single quotes
 - allow single line rule sets
+
+## Authors
+
+- Matthias Kretschmann ([@kremalicious](https://github.com/kremalicious)) - [BigchainDB](https://www.bigchaindb.com)