copy updates

_config.yml

@@ -3,7 +3,7 @@
 # The Basics
 # --------------------
 name:                   BigchainDB
-description:            'The world’s most scalable blockchain database.'
+description:            'A blockchain database, at scale.'
 url:                    https://www.bigchaindb.com
 
 email:

_src/_includes/hero-video.html

@@ -9,7 +9,7 @@
                 <use xlink:href="/assets/img/sprite.svg#logo"></use>
             </svg>
 
-            <h1 class="section-title">{{ page.tagline }}</h1>
+            <h1 class="section-title">Introducing BigchainDB. A blockchain database, at scale.</h1>
         </hgroup>
 
         <a href="#features" class="scroll btn btn-link btn-sm">Learn More <svg class="icon">

_src/features.html

@@ -11,7 +11,7 @@ title: How it works
             <p class="section-description">BigchainDB combines the key benefits of distributed DBs and traditional blockchains, with an emphasis on scale.</p>
         </header>
 
-        <p>We built BigchainDB on top of an enterprise-grade distributed DB, from which BigchainDB inherits high throughput, high capacity, a full-featured NoSQL query language, efficient querying, and permissioning. Nodes can be added to increase throughput and capacity.</p>
+        <p>We built BigchainDB on top of an enterprise-grade distributed DB, from which BigchainDB inherits high throughput, high capacity, a full-featured NoSQL query language, efficient querying, and permissioning.</p>
 
         <figure class="grid__col">
             <img class="img--responsive" src="http://placekitten.com.s3.amazonaws.com/homepage-samples/408/287.jpg" />
@@ -25,14 +25,14 @@ title: How it works
     <div class="row">
         <header class="section-header">
             <h1 class="section-title">Made for the Decentralization Ecosystem.</h1>
-            <p class="section-description">BigchainDB can sit side-by-side with other decentralized storage, processing, and communication building blocks. It can be included in higher-level decentralized computing platforms and applications but will work with centralized computing blocks and platforms too.</p>
+            <p class="section-description">BigchainDB is complementary to decentralized processing platforms like Ethereum, decentralized file systems like IPFS and communication building blocks. It can also be used side by side with identity protocols, financial asset protocols, IP assets protocols and glue protocols. BigchainDB provides a bridge to an eventually fully decentralized system.</p>
         </header>
     </div>
     <div class="row row--wide">
         <div class="grid grid--full grid-small--half grid--gutters text-center">
             <figure class="grid__col">
                 <img class="img--responsive" src="http://placekitten.com.s3.amazonaws.com/homepage-samples/408/287.jpg" />
-                <figcaption>BigchainDB fills a missing gap in the emerging decentralized stack as a blockchain database that complements existing platforms, processing (business logic) and file systems.</figcaption>
+                <figcaption>BigchainDB fills a missing gap in the emerging decentralized stack as a blockchain database that complements existing platforms, processing and file systems.</figcaption>
             </figure>
             <figure class="grid__col">
                 <img class="img--responsive" src="http://placekitten.com.s3.amazonaws.com/homepage-samples/408/287.jpg" />
@@ -46,7 +46,7 @@ title: How it works
     <div class="row">
         <header class="section-header">
             <h1 class="section-title">Features.</h1>
-            <p class="section-description">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Facere quaerat, inventore quod omnis, incidunt eius ipsa minus blanditiis perferendis doloremque quibusdam, libero distinctio voluptates odio sint ex, commodi ratione tempore!</p>
+            <p class="section-description">Rather than trying to scale up blockchain technology, the BigchainDB design starts with a "big data" distributed database and then adds blockchain characteristics - decentralized control, immutability and the transfer of digital assets.</p>
         </header>
     </div>
 
@@ -58,8 +58,8 @@ title: How it works
                         <use xlink:href="/assets/img/sprite.svg#icon-graph"></use>
                     </svg>
                     <div class="feature__detail">
-                        <h1 class="feature__title">One Million TPS and Counting</h1>
+                        <h1 class="feature__title">One Million Writes and Counting</h1>
-                        <p class="feature__text">Each transaction is recorded on the blockchain without the need for Merkle Trees or sidechains.</p>
+                        <p class="feature__text">Each write is recorded on the blockchain without the need for Merkle Trees or sidechains.</p>
                     </div>
                 </div>
             </div>
@@ -74,6 +74,17 @@ title: How it works
                     </div>
                 </div>
             </div>
+            <div class="grid__col">
+                <div class="feature">
+                    <svg class="feature__icon icon">
+                        <use xlink:href="/assets/img/sprite.svg#icon-group"></use>
+                    </svg>
+                    <div class="feature__detail">
+                        <h1 class="feature__title">Linear Scaling</h1>
+                        <p class="feature__text">The more nodes added, the faster BigchainDB works and the more storage capacity is made available.</p>
+                    </div>
+                </div>
+            </div>
             <div class="grid__col">
                 <div class="feature">
                     <svg class="feature__icon icon">
@@ -92,7 +103,7 @@ title: How it works
                     </svg>
                     <div class="feature__detail">
                         <h1 class="feature__title">Query</h1>
-                        <p class="feature__text">Leverage big data query capabilities out of the box.</p>
+                        <p class="feature__text">Leverage efficient big data query capabilities out of the box.</p>
                     </div>
                 </div>
             </div>
@@ -125,7 +136,7 @@ title: How it works
                     </svg>
                     <div class="feature__detail">
                         <h1 class="feature__title">Federation Consensus Model</h1>
-                        <p class="feature__text">Federation of nodes with voting permissions, that is, a super-peer P2P network.</p>
+                        <p class="feature__text">Decentralized control via a federation of nodes with voting permissions makes for a super-peer P2P network.</p>
                     </div>
                 </div>
             </div>

_src/index.html

@@ -28,7 +28,7 @@ js: page-front.min.js
                 <svg class="icon">
                     <use xlink:href="/assets/img/sprite.svg#icon-graph"></use>
                 </svg>
-                <h3>1 Million Transactions per Second</h3>
+                <h3>1 Million Writes per Second</h3>
             </div>
             <div class="grid__col">
                 <svg class="icon">
@@ -98,7 +98,7 @@ js: page-front.min.js
     <div class="row">
         <header class="section-header">
             <h1 class="section-title">Whitepaper</h1>
-            <p class="section-description">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Est quisquam doloremque nam quia, voluptate velit nihil</p>
+            <p class="section-description">BigchainDB: A Scalable Blockchain Database</p>
         </header>
 
         <a class="btn btn-primary" href="/whitepaper/">