site/_src/_includes/opengraph.html

<meta content="website" property="og:type">
<meta content="{{ site.name }}" property="og:site_name">

{% if page.layout == 'usecase' %}
    <meta content="{{ page.company }} &bull; &bull; {{ page.industry }} &bull; &bull; {{ site.name }}" property="og:title">
{% elsif page.title %}
    <meta content="{{ page.title }} &bull; &bull; {{ site.name }}" property="og:title">
{% else %}
    <meta content="{{ site.name }} &bull; &bull; {{ site.description }}" property="og:title">
{% endif %}

{% if page.description %}
    <meta content="{{ page.description }}" property="og:description">
{% elsif page.front_page %}
    <meta content="{{ site.description }}" property="og:description">
{% else %}
    <meta content="{{ page.excerpt | strip_html | strip_newlines }}" property="og:description">
{% endif %}

{% if page.url %}
    <meta content="{{ site.url}}{{ page.url | replace:'index.html','' }}" property="og:url">
{% endif %}

{% if page.date %}
    <meta content="{{ page.date | date_to_xmlschema }}" property="article:published_time">
{% endif %}

{% if page.image %}
    <meta content="{{ site.url }}/assets/img/{{ page.image }}" property="og:image">
{% else %}
    <meta content="{{ site.url }}/assets/img/share-image.jpg" property="og:image">
{% endif %}

{% if page.categories %}
    {% for category in page.categories limit:1 %}
        <meta content="{{ category }}" property="article:section">
    {% endfor %}
{% endif %}