diff --git a/assets/css/ascribe.css b/assets/css/ascribe.css
index 39fa4c0..36bea5d 100644
--- a/assets/css/ascribe.css
+++ b/assets/css/ascribe.css
@@ -2182,21 +2182,43 @@ header + .chevron-divider {
     line-height: 31px;
   }
 }
-.sign-up {
-  padding: 240px 0 210px;
+.cta {
+  padding: 20px 0;
+  min-height: 300px;
   text-align: center;
   background-size: cover;
   background-repeat: no-repeat;
+  background-position: 55% 50%;
+  display: -webkit-flex;
+  display: -ms-flexbox;
+  display: flex;
+  -webkit-align-items: center;
+      -ms-flex-align: center;
+          align-items: center;
+  -webkit-justify-content: center;
+      -ms-flex-pack: center;
+          justify-content: center;
 }
-.sign-up a {
-  margin: 0 auto;
-}
-@media screen and (max-width: 600px) {
-  .sign-up {
-    background-position: 55% 50%;
-    padding: 180px 0 140px;
+@media screen and (min-width: 600px) {
+  .cta {
+    padding: 40px 0;
+    min-height: 520px;
+    background-position: center;
   }
 }
+.cta .cta__container {
+  padding: 0 4%;
+  margin: auto;
+  max-width: 960px;
+}
+.cta .cta__title {
+  color: #fff;
+  margin: 0 0 48px 0;
+  text-align: center;
+}
+.cta .cta__button {
+  margin: 0 auto;
+}
 .galleries-marketplaces {
   padding: 145px 0 130px;
   text-align: center;
diff --git a/assets/css/ascribe.min.css b/assets/css/ascribe.min.css
index a5362b4..176705d 100644
--- a/assets/css/ascribe.min.css
+++ b/assets/css/ascribe.min.css
@@ -1 +1 @@
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input[type=submit].pink{color:#fff;background-color:#D8127D;border-color:#D8127D}.contact input[type=submit].pink:hover{background-color:rgba(216,18,125,.5)}.contact input[type=submit].blue-overPic{color:#fff;background-color:#67C4DA;border-color:#67C4DA}.contact input[type=submit].blue-overPic:hover{background-color:#fff;color:#67C4DA}.contact input[type=submit].pink-overPic{color:#fff;background-color:#D8127D;border-color:#D8127D}.contact input[type=submit].pink-overPic:hover{background-color:#fff;color:#D8127D}.contact input[type=submit].white-blue{color:#67C4DA;background-color:#fff;border-color:#67C4DA}.contact input[type=submit].white-blue:hover{background-color:rgba(103,196,218,.5);color:#fff}.contact input[type=submit].small{padding:5px 15px;font-size:14px;color:#fff;background-color:transparent;border-color:#fff;min-width:auto}.contact input[type=submit].small:hover{background-color:rgba(255,255,255,.4);border-color:rgba(255,255,255,.4);color:#fff}@media screen and (max-width:400px){.contact input[type=submit]{min-width:initial}}.contact input[type=submit]:hover{background-color:rgba(103,196,218,.5)}.contact .contact-point{color:#121417;font-size:18px;line-height:22px}.contact .contact-point h1{font-size:19px;color:#D8127D;text-align:left;margin-bottom:0}.contact .required-info,.contact .wpcf7-not-valid-tip{font-size:15px;line-height:19px;color:#D8127D}.contact .wpcf7-not-valid-tip{margin-top:-20px;margin-bottom:10px}.contact div.wpcf7-validation-errors{border:none;padding:0;margin:0}.contact div.wpcf7-display-none,.contact div.wpcf7-mail-sent-ok,.contact div.wpcf7-response-output{border:0!important}.press-articles{color:#121417;font-size:18px;line-height:22px;text-align:center}.press-articles blockquote{margin:0}.press-articles .press-article{text-align:left;margin-bottom:35px;padding-bottom:35px;border-bottom:1px solid #979797}.press-articles .press-article h1{color:#000;font-size:19px;text-align:left}.press-articles .press-article h1 a:hover{color:#67C4DA}.downloads .left{float:left}.downloads .right{float:right}.past-events .event-container,.upcoming-events .event-container{width:70%;float:left}.past-events .event-archives,.upcoming-events .event-archives{width:30%;float:right;padding-left:10%;padding-top:50px}.past-events .event-archives h1,.upcoming-events .event-archives h1{text-align:left;font-size:19px;color:#D8127D;font-weight:400}.past-events .event-archives h1 a,.upcoming-events .event-archives h1 a{color:#D8127D}.past-events .event-archives h1 a:hover,.past-events .event-archives ul a,.upcoming-events .event-archives h1 a:hover,.upcoming-events .event-archives ul a{color:#000}.past-events .event-archives ul,.upcoming-events .event-archives ul{list-style:none;margin:0 0 40px;padding:0}.past-events .event-archives ul li,.upcoming-events .event-archives ul li{font-size:18px;line-height:1.2}.past-events .event-archives ul a:hover,.upcoming-events .event-archives ul a:hover{color:#D8127D}.past-events h2,.upcoming-events h2{text-align:center;position:relative;font-size:19px}.past-events h2 span,.upcoming-events h2 span{background-color:#fff;position:relative;z-index:1;padding:0 20px}.past-events h2:after,.upcoming-events h2:after{content:'';display:block;height:1px;background-color:#979797;position:absolute;top:50%;left:0;right:0}.content-boxed,.content-boxed .centered-content-padding{background-color:#fbfbfb}.past-events .event,.upcoming-events .event{color:#121417;font-size:18px;line-height:22px;border-top:1px solid #979797;padding-bottom:30px;margin-bottom:30px}.past-events .event h1,.upcoming-events .event h1{color:#000;line-height:1.2;text-align:left;margin-bottom:0;font-size:19px}.past-events .event h1 a,.upcoming-events .event h1 a{color:#000}.past-events .event h1 a:hover,.upcoming-events .event h1 a:hover{color:#D8127D}.past-events .event time,.upcoming-events .event time{color:#121417;font-size:17px;line-height:21px;margin-bottom:5px;display:block}.past-events h2+.event,.upcoming-events h2+.event{border-top:0}.past-events blockquote,.upcoming-events blockquote{margin:0;padding:0}.past-events+.chevron-divider,.upcoming-events+.chevron-divider{height:280px;margin-top:-100px;margin-bottom:-135px;position:relative;z-index:-1}@media screen and (max-width:550px){.past-events .event-archives,.past-events .event-container,.upcoming-events .event-archives,.upcoming-events .event-container{width:100%;float:none}.past-events .event-archives,.upcoming-events .event-archives{padding:0}}.short-descriptions{padding-top:35px;text-align:center;color:#121417;font-size:18px;line-height:22px}.short-descriptions .centered-content>h1{margin-bottom:0}.short-descriptions .short-description{display:inline-block;vertical-align:top;padding-right:30px;width:33.33333333%;color:#121417;line-height:22px;margin-bottom:40px}@media screen and (max-width:570px){.short-descriptions .short-description{width:100%}}.short-descriptions .short-description h1{color:#D8127D}@media screen and (max-width:600px){.short-descriptions .short-description{margin-bottom:0}}.content-boxed{padding-top:50px}.content-boxed .centered-content>div{border:1px solid #D8127D;background-color:#fff;padding:60px 10%;text-align:center;color:#121417;line-height:22px}.content-boxed .centered-content>div>ul{text-align:left;list-style:none}.content-boxed .centered-content>div>ul li{margin-bottom:35px}.content-boxed .centered-content>div>ul ul{margin-left:10%;text-align:left;list-style-type:disc}.content-boxed .centered-content>div>ul ul li{margin-bottom:0}.content-boxed .centered-content p{max-width:640px}.content-boxed .centered-content img{margin:30px 0}.content-boxed .centered-content>div,.content-boxed .existing-new .content{font-size:14px}@media screen and (max-width:600px){.content-boxed .centered-content>div{border:0;padding:60px 2%;color:#121417;font-size:15px;line-height:19px}}.existing-new{background-color:#fbfbfb;padding:90px 0 120px}.existing-new .top-tab{display:inline-block;vertical-align:top;padding-right:30px;font-size:15px;width:50%}@media screen and (max-width:570px){.existing-new .top-tab{width:100%}}.existing-new .top-tab div{padding:25px 0;text-align:center;cursor:pointer;text-transform:uppercase;font-size:24px;line-height:29px;color:#000;font-weight:400}.existing-new .top-tab.active div{border:1px solid #D8127D;border-bottom:0;background-color:#fff;color:#D8127D}.existing-new .content{text-align:center;display:none;background-color:#fff;border:1px solid #D8127D;padding:60px 10%;margin-top:-1px;color:#121417;font-size:18px;line-height:22px}.existing-new .content.active{display:block}.existing-new .content>ul{text-align:left;list-style:none}.existing-new .content>ul li{margin-bottom:35px}.existing-new .content>ul ul{margin-left:10%;text-align:left;list-style-type:disc}.existing-new .content>ul ul li{margin-bottom:0}.existing-new .button{color:#fff;background-color:#D8127D;border-color:#D8127D}.get-started,.get-started .methods-of-use{color:#121417;font-size:18px;line-height:22px}.existing-new .button:hover{background-color:rgba(216,18,125,.5)}@media screen and (max-width:600px){.existing-new .top-tab{display:none}.existing-new .content{display:block}}.page-template-template-tour .subtemplate.content{color:#121417;font-size:18px;line-height:22px;text-align:center}.page-template-template-tour .subtemplate.content.grey,.page-template-template-tour .subtemplate.content.grey .centered-content,.page-template-template-tour .subtemplate.content.grey .centered-content-padding{background-color:#fbfbfb}.page-template-template-tour .subtemplate.content.grey h1{margin-top:55px}.get-started{padding-top:70px;padding-bottom:230px}.get-started .column-container{width:calc(100% + 90px)}.get-started .methods-of-use{display:inline-block;vertical-align:top;width:50%;padding-right:90px;text-align:center}@media screen and (max-width:570px){.get-started .methods-of-use{width:100%}}.get-started .methods-of-use h1{font-size:26px;color:#D8127D;line-height:1.2;text-transform:uppercase;font-weight:200}.get-started .methods-of-use p{width:90%;margin:0 auto}.pricing{height:470px;padding-top:80px;text-align:center;color:#fff;font-weight:400}.pricing h1{color:#fff;margin-bottom:10px}.pricing .pricing-detail{display:inline-block;vertical-align:top;padding-right:30px;font-size:15px;width:50%;margin-bottom:30px}@media screen and (max-width:570px){.pricing .pricing-detail{width:100%}}.pricing .pricing-detail div{height:135px;text-align:center;background-color:#fff;font-size:36px;line-height:1.2;color:#D8127D}.pricing .pricing-detail div p{position:relative;top:50%;-webkit-transform:translateY(-50%);transform:translateY(-50%)}.pricing .pricing-detail small{color:#000;font-size:16px;display:block;margin-top:7px}.pricing a{color:#fff}.pricing a:hover{color:#D8127D}@media screen and (max-width:600px){.get-started{padding-bottom:100px}.get-started .description{text-align:center}.pricing{padding-top:0}.pricing .pricing-detail div{height:80px;font-size:20px}}.blog .column-container{width:calc(100% + 70px)}article.post{padding-top:40px;padding-bottom:50px;border-bottom:2px solid #e5e5e5}article.post h2{margin:0;font-size:12px}article.post .post-categories{list-style:none;font-size:12px}article.post h1{margin-top:0}article.post .image{width:100%}article.post .image img{display:block;max-width:100%;width:100%}article.post .meta{background-image:url(../../images/svg/ascribe-chevron.svg);background-position:bottom;width:100%;background-size:100%;opacity:1;line-height:75px;height:75px;padding-left:15px;margin-bottom:35px;font-weight:500;font-size:16px}.blog-sidebar .sidebar-blog-features .blog:hover,.blog-sidebar .sidebar-blog-features a:hover{opacity:.3}.blog-column,.blog-sidebar{display:inline-block;vertical-align:top;font-size:15px;padding-right:70px}@media screen and (max-width:768px){article.post .meta{background-size:120%}}@media screen and (max-width:570px){.blog-column{width:100%}}.blog-sidebar{width:33.33333333%;padding-top:40px}.blog-sidebar img{display:block;margin-bottom:60px}.blog-sidebar .sidebar-blog-features{color:#121417;font-size:18px;line-height:22px}.blog-sidebar .sidebar-blog-features h1{font-size:19px;color:#D8127D;margin-bottom:0}.blog-sidebar .sidebar-blog-features time{font-size:18px;display:block;margin-bottom:5px}.blog-sidebar .sidebar-blog-features a{color:#000}.blog-sidebar .sidebar-blog-features .blog{margin-bottom:70px}@media screen and (max-width:570px){.blog-sidebar{width:50%;min-width:260px;display:block;margin:0 auto}}.single-post .entry{color:#121417;font-size:18px;line-height:22px;width:80%}footer,footer a{font-size:14px;line-height:25px;color:#fff}.single-post .article-post{border-bottom:0}@media screen and (max-width:500px){.single-post .entry{width:100%}}footer a{width:100%}footer a:hover{font-family:canada-type-gibson,sans-serif;font-weight:400;color:#fff}footer .bottom-footer,footer .bottom-footer a{color:#1e1e1e;font-size:13px;line-height:14px}footer .top-footer{background-color:#8c8c8c;padding:50px 0 40px}footer .top-footer ul{-webkit-columns:3;-moz-columns:3;columns:3;float:left}footer ul{list-style:none}footer .contact{width:25%;float:right}footer .bottom-footer{padding:20px 0 10px}footer .bottom-footer .menu{float:left;margin-left:15px}footer .bottom-footer .menu li{display:inline-block;border-left:1px solid #121417;padding:0 15px}footer .bottom-footer .menu li:nth-of-type(1){width:60px}footer .bottom-footer .social{float:right;margin-top:-10px}footer .bottom-footer .social li{display:inline-block}footer .eu-fund{float:left;width:150px;margin:-15px 10px 0 0}footer .copyright{float:left}footer .button{margin-bottom:10px}@media screen and (max-width:850px){footer .eu-fund{float:none;margin:-15px auto 10px;text-align:center}footer .copyright{float:none;margin-bottom:10px;text-align:center}footer .bottom-footer .menu,footer .bottom-footer .social{margin-bottom:15px;float:none;text-align:center}footer .bottom-footer .menu li:first-of-type{border-left:0}}@media screen and (max-width:570px){footer .bottom-footer,footer .contact{text-align:center}footer .top-footer ul{display:none}footer .button{display:inline-block;width:auto}footer .contact{width:100%}footer .bottom-footer .menu{float:none;margin-bottom:15px}footer .bottom-footer .menu li:first-of-type{border-left:0}footer .bottom-footer .social{float:none}}.page-template-template-tour header .sticky.stuck{top:0}.page-template-template-tour header .sticky{top:30px}.case-studies #back,.case-studies #forward{display:none}.centered-prodFeat p,.get-started .description p,.home.page .feature-circles p,.old-new p{text-align:center}.feature-circles .surround-circle .inner{padding:2em}.short-descriptions .short-description h1{font-size:20px}.short-descriptions .short-description{font-size:15px}.subtemplate h1{margin:20px 0}.centered-footer{max-width:900px}footer .bottom-footer .menu li:nth-of-type(2){width:150px}.blog-column{width:auto}footer .top-footer ul{width:60%}footer .bottom-footer .menu li{text-align:center;width:auto!important}.press-articles .press-article h1 a,h1>a{color:#d8127d}.press-articles .press-article h1 a{font-size:20px}.press-articles .press-article h1{margin-bottom:10px}.press-articles .press-article time{font-size:14px;margin-bottom:6px;display:block}.press-articles blockquote{line-height:1.4em}.subtemplate.press-articles>div>div>img{margin-bottom:70px}.subtemplate.downloads a[href='']{display:none}.subtemplate.downloads a[href='']+a:not([href='']){float:none;display:inline-block;margin:0 auto}.subtemplate.downloads .centered-content{text-align:center}
\ No newline at end of file
diff --git a/assets/css/less/ascribe.less b/assets/css/less/ascribe.less
index a3f7ff5..0b9d443 100644
--- a/assets/css/less/ascribe.less
+++ b/assets/css/less/ascribe.less
@@ -887,21 +887,53 @@ header + .chevron-divider {
 		}
 	}
 }
-.sign-up {
-	padding: 240px 0 210px;
+
+
+//
+// Component: CTA section
+//
+.cta {
+    // TODO: this padding value should come from more general component like .section or global variable
+    padding: 20px 0;
+    min-height: 300px;
 	text-align: center;
 	background-size: cover;
 	background-repeat: no-repeat;
+    background-position: 55% 50%;
 
-	a {
+    // centering from the future
+    display: flex;
+    align-items: center;
+    justify-content: center;
+
+    @media screen and (min-width: @phoneWidth) {
+        padding: 40px 0;
+        min-height: 520px;
+        background-position: center;
+	}
+
+    // TODO: this should be the generic layout container for everything
+    .cta__container {
+        padding: 0 4%;
+        margin: auto;
+        max-width: 960px;
+    }
+
+    .cta__title {
+        color: #fff;
+        margin: 0 0 48px 0;
+        text-align: center;
+    }
+
+	.cta__button {
 		margin: 0 auto;
 	}
-	@media screen and (max-width: @phoneWidth) {
-		background-position: 55% 50%;
-		padding: 180px 0 140px;
-	}
+
 
 }
+
+
+
 .galleries-marketplaces {
 	padding: 145px 0 130px;
 	text-align: center;
diff --git a/controller/classes/Subtemplate.php b/controller/classes/Subtemplate.php
index cf7a0b5..53738ef 100644
--- a/controller/classes/Subtemplate.php
+++ b/controller/classes/Subtemplate.php
@@ -55,8 +55,8 @@ class Subtemplate {
 					case 'bluebox':
 						$result .= $this->blueBox($subtemplateTitle);
 						break;
-					case 'createaccount':
-						$result .= $this->createAccount($subtemplateTitle);
+					case 'calltoaction':
+						$result .= $this->callToAction($subtemplateTitle);
 						break;
 					case 'galleries':
 						$result .= $this->galleries($subtemplateTitle);
@@ -76,9 +76,6 @@ class Subtemplate {
 					case 'team':
 						$result .= $this->team($subtemplateTitle);
 						break;
-					case 'pricing':
-						$result .= $this->pricing($subtemplateTitle);
-						break;
 
 					case 'teamGeneral':
 						$result .= $this->teamGeneral($subtemplateTitle);
@@ -298,17 +295,22 @@ class Subtemplate {
 
 		return $result;
 	}
-	public function createAccount($subtemplateTitle) {
-		$buttonText     = get_sub_field('create_free_account_text');
-		$signUpLink     = get_field('sign_up_link','option');
+	public function callToAction($subtemplateTitle) {
+
+        if ($subtemplateTitle) {
+            $ctaTitle = "<h1 class='cta__title'>$subtemplateTitle</h1>";
+        }
+		$ctaText        = get_sub_field('cta_button_text');
+		$ctaLink        = get_sub_field('cta_button_link');
 		$backgroundImg  = get_sub_field('image')['url'];
 
 
-		$result = "<section class='subtemplate sign-up' style='background-image: url({$backgroundImg})'>
-						<div class='centered-content'>
-							<a href='{$signUpLink}' class='button blue-overPic'>{$buttonText}</a>
-						</div>
-					</section>";
+		$result = "<section class='subtemplate cta' style='background-image: url({$backgroundImg})'>
+                        <div class='cta__container'>
+                            {$ctaTitle}
+				            <a href='{$ctaLink}' class='cta__button button blue-overPic'>{$ctaText}</a>
+                        </div>
+				   </section>";
 
 		return $result;
 	}
@@ -983,26 +985,6 @@ class Subtemplate {
 
 		return $result;
 	}
-	public function pricing($subtemplateTitle) {
-
-		$bgImg        = get_sub_field('background_image')['url'];
-		$rightPricing = get_sub_field('right_pricing_text');
-		$leftPricing  = get_sub_field('left_pricing_text');
-		$contactPage    = get_field('contact_page','option');
-
-		$result = "<section class='subtemplate pricing' style='background-image:url({$bgImg})'>
-						<div class='centered-pricing'>
-							<h1>{$subtemplateTitle}</h1>
-							<div class='column-container'>
-							<div class='pricing-detail'><div>{$leftPricing}</div></div>
-							<div class='pricing-detail'><div>{$rightPricing}</div></div>
-						</div>
-						<a href='{$contactPage}'>Contact us to discuss custom pricing</a>
-						</div>
-					</section>";
-
-		return $result;
-	}
 
 	public function mainEventPage($subtemplateTitle) {
 		$today = date('Ymd');