diff --git a/js/app.js b/js/app.js
index a54f01d9..38fcbd40 100644
--- a/js/app.js
+++ b/js/app.js
@@ -8,7 +8,7 @@ import Router from 'react-router';
 import fetch from 'isomorphic-fetch';
 
 import ApiUrls from './constants/api_urls';
-import routes from './routes';
+import getRoutes from './routes';
 import requests from './utils/requests';
 
 let headers = {
@@ -28,9 +28,35 @@ requests.defaults({
     }
 });
 
-Router.run(routes, Router.HistoryLocation, (AscribeApp) => {
-    React.render(
-        <AscribeApp />,
-        document.getElementById('main')
-    );
-});
+
+class AppGateway {
+
+    start() {
+        let subdomain = window.location.host.split('.')[0];
+        requests.get('whitelabel_settings', {'subdomain': subdomain})
+            .then(this.loadSubdomain.bind(this))
+            .catch(this.loadDefault.bind(this));
+    }
+
+    loadSubdomain(data) {
+        let settings = data.whitelabel;
+
+        this.load('prize');
+    }
+
+    loadDefault() {
+        this.load('default');
+    }
+
+    load(type) {
+        Router.run(getRoutes(type), Router.HistoryLocation, (App) => {
+            React.render(
+                <App />,
+                document.getElementById('main')
+            );
+        });
+    }
+}
+
+let ag = new AppGateway();
+ag.start();
diff --git a/js/components/routes.js b/js/components/routes.js
new file mode 100644
index 00000000..431d02fb
--- /dev/null
+++ b/js/components/routes.js
@@ -0,0 +1,25 @@
+'use strict';
+
+import React from 'react';
+import Router from 'react-router';
+
+import App from './ascribe_app';
+import AppConstants from '../constants/application_constants';
+
+let Route = Router.Route;
+let Redirect = Router.Redirect;
+let baseUrl = AppConstants.baseUrl;
+
+
+function getRoutes(commonRoutes) {
+    return (
+        <Route name="app" path={baseUrl} handler={App}>
+            {commonRoutes}
+            <Redirect from={baseUrl} to="login" />
+            <Redirect from={baseUrl + '/'} to="login" />
+        </Route>
+    );
+}
+
+
+export default getRoutes;
diff --git a/js/components/whitelabel/prize/app.js b/js/components/whitelabel/prize/app.js
new file mode 100644
index 00000000..c2ca7993
--- /dev/null
+++ b/js/components/whitelabel/prize/app.js
@@ -0,0 +1,24 @@
+'use strict';
+
+import React from 'react';
+import Router from 'react-router';
+import Footer from '../../footer';
+import GlobalNotification from '../../global_notification';
+
+let RouteHandler = Router.RouteHandler;
+
+
+let PrizeApp = React.createClass({
+    render() {
+        return (
+            <div>
+                <RouteHandler />
+                <Footer />
+                <GlobalNotification />
+                <div id="modal" className="container"></div>
+            </div>
+        );
+    }
+});
+
+export default PrizeApp;
diff --git a/js/components/whitelabel/prize/components/landing.js b/js/components/whitelabel/prize/components/landing.js
new file mode 100644
index 00000000..e4fb2df8
--- /dev/null
+++ b/js/components/whitelabel/prize/components/landing.js
@@ -0,0 +1,15 @@
+'use strict';
+
+import React from 'react';
+
+let Landing = React.createClass({
+    render() {
+        return (
+            <div>
+                Hello from landing
+            </div>
+        );
+    }
+});
+
+export default Landing;
diff --git a/js/components/whitelabel/prize/routes.js b/js/components/whitelabel/prize/routes.js
new file mode 100644
index 00000000..e5abb074
--- /dev/null
+++ b/js/components/whitelabel/prize/routes.js
@@ -0,0 +1,26 @@
+'use strict';
+
+import React from 'react';
+import Router from 'react-router';
+
+import Landing from './components/landing';
+
+import App from './app';
+import AppConstants from '../../../constants/application_constants';
+
+let Route = Router.Route;
+// let Redirect = Router.Redirect;
+let baseUrl = AppConstants.baseUrl;
+
+
+function getRoutes(commonRoutes) {
+    return (
+        <Route name="app" path={baseUrl} handler={App}>
+            <Route name="landing" path="/" handler={Landing} />
+            {commonRoutes}
+        </Route>
+    );
+}
+
+
+export default getRoutes;
diff --git a/js/routes.js b/js/routes.js
index db8ed171..0da2f6de 100644
--- a/js/routes.js
+++ b/js/routes.js
@@ -4,6 +4,10 @@ import React from 'react';
 import Router from 'react-router';
 
 import AscribeApp from './components/ascribe_app';
+
+import getPrizeRoutes from './components/whitelabel/prize/routes';
+import getDefaultRoutes from './components/routes';
+
 import PieceList from './components/piece_list';
 import PieceContainer from './components/ascribe_detail/piece_container';
 import EditionContainer from './components/ascribe_detail/edition_container';
@@ -22,8 +26,9 @@ let Route = Router.Route;
 let Redirect = Router.Redirect;
 let baseUrl = AppConstants.baseUrl;
 
-let routes = (
-    <Route name="app" path={baseUrl} handler={AscribeApp}>
+
+const COMMON_ROUTES = (
+    <Route>
         <Route name="signup" path="signup" handler={SignupContainer} />
         <Route name="login" path="login" handler={LoginContainer} />
         <Route name="pieces" path="collection" handler={PieceList} />
@@ -33,10 +38,20 @@ let routes = (
         <Route name="register_piece" path="register_piece" handler={RegisterPiece} />
         <Route name="settings" path="settings" handler={SettingsContainer} />
         <Route name="coa_verify" path="verify" handler={CoaVerifyContainer} />
-
-        <Redirect from={baseUrl} to="login" />
-        <Redirect from={baseUrl + '/'} to="login" />
     </Route>
 );
 
-export default routes;
+
+function getRoutes(type) {
+    let routes = null;
+    if (type === 'prize') {
+        routes = getPrizeRoutes(COMMON_ROUTES);
+    } else {
+        routes = getDefaultRoutes(COMMON_ROUTES);
+    }
+
+    return routes;
+}
+
+
+export default getRoutes;